Question 1

Which one of the following is not related to research characterized by Source of Information?

Accepted Answer

A)  Secondary data 
B)  Ethnographic research 
C)  Primary data 
A)  Secondary data 
B)  Ethnographic research 
C)  Primary data B

Question 2

Which one of the following is not related to research characterized by Research Objectives?

Accepted Answer

A)  Exploratory research 
B)  Evaluation research 
C)  Descriptive research 
D)  Causal research 
A)  Exploratory research 
B)  Evaluation research 
C)  Descriptive research 
D)  Causal research B

Question 3

For the case example on increasing seatbelt usage, why did the state decide to emphasize the fine and enforcement versus saving your life?

Accepted Answer

Those not wearing a seatbelt didn't want to be caught and fined; they didn't see themselves at risk of having an accident or getting injured

Question 4

Which one of the following is not related to research characterized by Rigor of the Technique?

Accepted Answer

A)  Qualitative research 
B)  Observation research 
C)  Quantitative research 
A)  Qualitative research 
B)  Observation research 
C)  Quantitative research

Question 5

Several low-cost research approaches were mentioned in the text. List two of them.

Accepted Answer

Use available datAnswer: Conduct systema

Question 6

Assume you were developing a campaign to increase seatbelt usage in your state. Assume as well that you learned that California had the highest seatbelt usage in the country. What are questions you would ask a program manager in that state?

Accepted Answer

What target audiences did you choose? Wh

Question 7

Relative to Focus Groups: When planning the focus group, what is the first question to answer? What decision are we trying to make that this group is intended to inform? What do the authors recommend as the ideal number of participants in a focus group?

Accepted Answer

8-12 Why should you avoid pres

Question 8

Briefly describe each of the steps in the research planning process: Purpose, Audience, Informational Objectives, Respondents, Technique, Sample Size, source, and Selection, Pretest and Fielding, Analysis, Report.

Accepted Answer

What decisions will this help inform? Wh

Question 9

If you were charged with an effort to reduce texting while driving: What types of existing research would you investigate? What types of new research would you want to conduct?

Accepted Answer

Local statistics on incidence and relate

Question 10

Describe a situation where observation research might provide valuable insights for a social marketing effort: First, what is the social issue/problem this observation research is being conducted to support? What behavior would you want to observe?

Accepted Answer

Some aspect of public health, injury pre

Question 11

Which one of the following is not related to research characterized by Stage in the Planning Process?

Accepted Answer

A)  Pretest research 
B)  Formative research 
C)  Evaluation research 
D)  Focus group research 
E)  Monitoring research 
A)  Pretest research 
B)  Formative research 
C)  Evaluation research 
D)  Focus group research 
E)  Monitoring research

Which one of the following is not related to research characterized by Source of Information?

Which one of the following is not related to research characterized by Research Objectives?

For the case example on increasing seatbelt usage, why did the state decide to emphasize the fine and enforcement versus saving your life?

Which one of the following is not related to research characterized by Rigor of the Technique?

Several low-cost research approaches were mentioned in the text. List two of them.

Assume you were developing a campaign to increase seatbelt usage in your state. Assume as well that you learned that California had the highest seatbelt usage in the country. What are questions you would ask a program manager in that state?

Relative to Focus Groups: When planning the focus group, what is the first question to answer? What decision are we trying to make that this group is intended to inform? What do the authors recommend as the ideal number of participants in a focus group?

Briefly describe each of the steps in the research planning process: Purpose, Audience, Informational Objectives, Respondents, Technique, Sample Size, source, and Selection, Pretest and Fielding, Analysis, Report.

If you were charged with an effort to reduce texting while driving: What types of existing research would you investigate? What types of new research would you want to conduct?

Describe a situation where observation research might provide valuable insights for a social marketing effort: First, what is the social issue/problem this observation research is being conducted to support? What behavior would you want to observe?

Which one of the following is not related to research characterized by Stage in the Planning Process?

Understanding Social Marketing

10 Steps in the Strategic Marketing Planning Process

Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis

Segmenting, Evaluating, and Selecting Target Audiences

Setting Behavior Objectives and Target Goals

Barriers, Benefits, Motivators, Competition and Influential Others

Crafting a Desired Positioning

Product: Creating a Product Platform

Price: Determining Monetary and Nonmonetary Incentives and Disincentives

Place: Making Access Convenient and Pleasant

Promotion: Deciding on Messages, Messengers, and Creative Strategies

Promotion: Selecting Communication Channels

Developing a Plan for Monitoring and Evaluation

Establishing Budgets and Finding Funding

Creating an Implementation Plan and Sustaining Behavior

Filters

Exam 3: Determining Research Needs and Options

Which one of the following is not related to research characterized by Source of Information?

Which one of the following is not related to research characterized by Research Objectives?

For the case example on increasing seatbelt usage, why did the state decide to emphasize the fine and enforcement versus saving your life?

Which one of the following is not related to research characterized by Rigor of the Technique?

Several low-cost research approaches were mentioned in the text. List two of them.

Assume you were developing a campaign to increase seatbelt usage in your state. Assume as well that you learned that California had the highest seatbelt usage in the country. What are questions you would ask a program manager in that state?

Relative to Focus Groups: When planning the focus group, what is the first question to answer? What decision are we trying to make that this group is intended to inform? What do the authors recommend as the ideal number of participants in a focus group?

Briefly describe each of the steps in the research planning process: Purpose, Audience, Informational Objectives, Respondents, Technique, Sample Size, source, and Selection, Pretest and Fielding, Analysis, Report.

If you were charged with an effort to reduce texting while driving: What types of existing research would you investigate? What types of new research would you want to conduct?

Describe a situation where observation research might provide valuable insights for a social marketing effort: First, what is the social issue/problem this observation research is being conducted to support? What behavior would you want to observe?

Which one of the following is not related to research characterized by Stage in the Planning Process?

Understanding Social Marketing

10 Steps in the Strategic Marketing Planning Process

Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis

Segmenting, Evaluating, and Selecting Target Audiences

Setting Behavior Objectives and Target Goals

Barriers, Benefits, Motivators, Competition and Influential Others

Crafting a Desired Positioning

Product: Creating a Product Platform

Price: Determining Monetary and Nonmonetary Incentives and Disincentives

Place: Making Access Convenient and Pleasant

Promotion: Deciding on Messages, Messengers, and Creative Strategies

Promotion: Selecting Communication Channels

Developing a Plan for Monitoring and Evaluation

Establishing Budgets and Finding Funding

Creating an Implementation Plan and Sustaining Behavior

Filters