Exam 8: From Print and Broadcast to Social Media and Mobile Advertising

Which media type provides access to large audiences; offers the ability to design and publish ads quickly; has considerable clutter; and offers messages with short lives?

Which of the following is NOT a type of data available on Google Analytics?

Where are mobile advertisers spending most of their money?

iPhone or iPod users can use special software that enables them to browse through products offered by Amazon.com and other large retailers, take pictures of products they see in stores or outside and transmit them to Amazon.com so Amazon can give them recommendations, and purchase the products from Amazon.com.

Marketers should aim to develop a single message that would appeal simultaneously to its total audience.

Apps collect users' personal information and provide the information to the app developers.

Which of the following is NOT one of the most widely used platforms to transmit social messages?

One of the benefits of impression-based ads is receivers can view and rotate images, click on links for detailed information about the products, and compare brands.

Feedback from ads placed in traditional media is usually delayed and often of limited use.

Which company used to allow agents to run their own Facebook pages freely, but now employs a mechanism that monitors what agents say on their Facebook pages for compliance?

The type of Twitter user that follows about the same number of users as follow them is known as a ________,

How is one's influence measured on Twitter?

Data aggregators construct consumer profiles based on cookies documenting peoples' online surfing and identify prospective customers for specific products.

In ________, advertisers pre-negotiate prices for advertising space in media whose audiences largely match the profiles of the consumers the advertisers target.

Which of the following is a perceived weakness of the audience measures used by Nielsen?

________ feature(s)brands embedded in video games that are played at home, in arcades, or online.

Which media type provides access to large, heterogeneous audiences; is expensive; and suffers from consumers' time shifting?

________ enables senders to separate consumers with similar characteristics and response styles into different groups so they can create specific messages for each target group and to run the messages in specific media that are seen, heard, or read by the relevant target group.

Two of the down sides of Twitter are: (1)it has become a popular mechanism of consumer complaints and (2)hacked Twitter accounts have embarrassed and damaged the reputations of numerous brands.

Which of the following is one of the measures of one's degree of influence on Twitter?