Exam 8: From Print and Broadcast to Social Media and Mobile Advertising

A recent survey conducted by The Wall Street Journal identified the number and type of permissions sought by the most popular apps. Identify and briefly describe the four basic kinds of information asked of app users.

How much did the United States spend on mobile advertising in 2012?

$\text{SOCIAL MEDIA MINI CASE:}$ In the summer of 2013, Kraft Foods' annual tour of the Oscar Mayer Wienermobiles became a cross-country road rally called the Wienermobile Run. Consumers were encouraged to follow the promotion on social media like Facebook, Instagram and Twitter and share messages about the Wienermobile Run with their friends. The men and women who drove the six Wienermobiles, also known as Hotdoggers, were divided into teams. Each team's vehicle had its own name. Teams raced around the country to accumulate points. Drivers performed tasks or challenges submitted by the public on a website, wienermobilerun.com. The goal was to get consumers to engage on a deeper level with the Wienermobiles by introducing games in order to take advantage of a trend toward gamification. They also allowed consumers to use social media to request the Wienermobiles show up at their events to give consumers a more visceral experience with the vehicles. -In the SOCIAL MEDIA MINI CASE, the use of Twitter is an example of ________.

A little over a quarter of people who use social media responded that they are more open to ads recommended by others.

Identify the characteristics of mobile ads.

Which of the following is NOT one of the four kinds of information that is typically requested from social media users?

Best Buy uses Twitter effectively by having qualified employees answer technological questions for about forty thousand followers.

Lonnie is responsible for online customer acquisition at a direct marketing firm. His objective is to drive low-cost, high quality traffic to the company's website. Which metric would be the best indicator of how efficiently he spent his online advertising budget?

Friends permissions include requests to share users' highly personal aspects, such as political or religious affiliation and/or sexual orientation.