Question 1

The annual discretionary income of seniors amounts to ________ of the net worth of American households.

Accepted Answer

A)  30% 
B)  40% 
C)  50% 
D)  60% 
E)  70% 
A)  30% 
B)  40% 
C)  50% 
D)  60% 
E)  70%

Question 2

The 21-29 year olds who are part of Generation Y are known as Tweens.

Accepted Answer

A) True 
 B)False

Question 3

________ are examples of subcultural categories based on age.

Accepted Answer

A)  Lower, middle, and upper 
B)  Greek, Italian, and Russian 
C)  Eastern, Southern, and Southwestern 
D)  Female and male 
E)  Teens, Generation Xers, and older Americans 
A)  Lower, middle, and upper 
B)  Greek, Italian, and Russian 
C)  Eastern, Southern, and Southwestern 
D)  Female and male 
E)  Teens, Generation Xers, and older Americans

Question 4

The term ________ refers to the age segment of the population that was born between 1946 and 1964.

Accepted Answer

A)  Generation Y 
B)  Twixter 
C)  Generation X 
D)  Baby Boomer 
E)  Senior 
A)  Generation Y 
B)  Twixter 
C)  Generation X 
D)  Baby Boomer 
E)  Senior

Question 5

What is the longest adult life stage for most consumers?

Accepted Answer

A)  pre-adulthood 
B)  early adulthood 
C)  middle adulthood 
D)  later adulthood 
E)  post-adulthood 
A)  pre-adulthood 
B)  early adulthood 
C)  middle adulthood 
D)  later adulthood 
E)  post-adulthood

Question 6

Which of the following is true of Hispanic-American households?

Accepted Answer

A)  Hispanic Americans tend to be members of smaller families. 
B)  Hispanic Americans are less likely to live in an extended family household. 
C)  Hispanic American households are less likely to contain children. 
D)  Hispanic Americans spend more time caring for their children. 
E)  The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America. 
A)  Hispanic Americans tend to be members of smaller families. 
B)  Hispanic Americans are less likely to live in an extended family household. 
C)  Hispanic American households are less likely to contain children. 
D)  Hispanic Americans spend more time caring for their children. 
E)  The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America.

Question 7

Compare Baby Boomers and Generation Xers in terms of attitudes toward brands and price-quality attitudes.

Accepted Answer

Baby Boomers are brand loyal and will bu

Question 8

African American consumers currently have a purchasing power estimated to have reached ________.

Accepted Answer

A)  $500 billion 
B)  $700 billion 
C)  $900 billion 
D)  $1 trillion 
E)  $1.5 trillion 
A)  $500 billion 
B)  $700 billion 
C)  $900 billion 
D)  $1 trillion 
E)  $1.5 trillion

Question 9

Hispanics have replaced African Americans as the largest minority group in the United States.

Accepted Answer

A) True 
 B)False

Question 10

Feel age, look age, do age and interest age are different dimensions of chronological age.

Accepted Answer

A) True 
 B)False

Question 11

Generation Y, Generation X, baby boomers, and seniors are four subcultural segments based on ________.

Accepted Answer

A)  race 
B)  age 
C)  gender 
D)  geographic location 
E)  religion 
A)  race 
B)  age 
C)  gender 
D)  geographic location 
E)  religion

Question 12

In relation to consumer behavior, young female Hispanic consumers ________ than non-Hispanic females.

Accepted Answer

A)  prefer new, undiscovered brands more 
B)  traditionally shop at large grocery chains more 
C)  are more price- rather than fashion-conscious when it comes to clothing 
D)  prefer frozen to fresh or prepared food items more 
E)  have a higher need for uniqueness 
A)  prefer new, undiscovered brands more 
B)  traditionally shop at large grocery chains more 
C)  are more price- rather than fashion-conscious when it comes to clothing 
D)  prefer frozen to fresh or prepared food items more 
E)  have a higher need for uniqueness

Question 13

Relative to Hispanic and African American households, Asian American households are more likely to ________.

Accepted Answer

A)  have more buying power as a segment 
B)  have Internet access 
C)  be similar to each other 
D)  prefer English language ads 
E)  have low incomes 
A)  have more buying power as a segment 
B)  have Internet access 
C)  be similar to each other 
D)  prefer English language ads 
E)  have low incomes

Question 14

Subcultures are ________.

Accepted Answer

A)  mutually exclusive in terms of membership 
B)  a hindrance to market segmentation 
C)  dynamic and evolving 
D)  vastly different in values and beliefs from dominant American culture 
E)  static 
A)  mutually exclusive in terms of membership 
B)  a hindrance to market segmentation 
C)  dynamic and evolving 
D)  vastly different in values and beliefs from dominant American culture 
E)  static

Question 15

Ethnicity, religion, race, and age are examples of sociocultural and demographic variables upon which ________ is/are based.

Accepted Answer

A)  societal analysis 
B)  cross-national cultural analysis 
C)  societal classifications 
D)  subcultural divisions 
E)  cultural classifications 
A)  societal analysis 
B)  cross-national cultural analysis 
C)  societal classifications 
D)  subcultural divisions 
E)  cultural classifications

Question 16

Define the term "subculture." How do subcultures relate to the common culture of the larger society of which subcultures are a part?

Accepted Answer

Subculture is defined as a distinct cult

Question 17

Which of the following is true of the "traditional elderly"?

Accepted Answer

A)  They are especially knowledgeable and alert customers. 
B)  They see age as a physical state. 
C)  They are selectively innovative. 
D)  They seek new experiences and personal challenges. 
E)  They feel financially secure. 
A)  They are especially knowledgeable and alert customers. 
B)  They see age as a physical state. 
C)  They are selectively innovative. 
D)  They seek new experiences and personal challenges. 
E)  They feel financially secure.

Question 18

The largest Asian American subsegment is the ________ nationality.

Accepted Answer

A)  Indian 
B)  Chinese 
C)  Japanese 
D)  Korean 
E)  Vietnamese 
A)  Indian 
B)  Chinese 
C)  Japanese 
D)  Korean 
E)  Vietnamese

Question 19

Regional differences in consumption behavior are especially clear when it comes to food and drink, but rarely appear as brand preferences.

Accepted Answer

A) True 
 B)False

Question 20

Nationality is inconsequential as a subcultural reference that guides what people value and what they buy.

Accepted Answer

A) True 
 B)False

The annual discretionary income of seniors amounts to ________ of the net worth of American households.

The 21-29 year olds who are part of Generation Y are known as Tweens.

________ are examples of subcultural categories based on age.

The term ________ refers to the age segment of the population that was born between 1946 and 1964.

What is the longest adult life stage for most consumers?

Which of the following is true of Hispanic-American households?

Compare Baby Boomers and Generation Xers in terms of attitudes toward brands and price-quality attitudes.

African American consumers currently have a purchasing power estimated to have reached ________.

Hispanics have replaced African Americans as the largest minority group in the United States.

Feel age, look age, do age and interest age are different dimensions of chronological age.

Generation Y, Generation X, baby boomers, and seniors are four subcultural segments based on ________.

In relation to consumer behavior, young female Hispanic consumers ________ than non-Hispanic females.

Relative to Hispanic and African American households, Asian American households are more likely to ________.

Subcultures are ________.

Ethnicity, religion, race, and age are examples of sociocultural and demographic variables upon which ________ is/are based.

Define the term "subculture." How do subcultures relate to the common culture of the larger society of which subcultures are a part?

Which of the following is true of the "traditional elderly"?

The largest Asian American subsegment is the ________ nationality.

Regional differences in consumption behavior are especially clear when it comes to food and drink, but rarely appear as brand preferences.

Nationality is inconsequential as a subcultural reference that guides what people value and what they buy.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

The Family and Its Social Class Standing

Culture's Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 12: Subcultures and Consumer Behavior

The annual discretionary income of seniors amounts to ________ of the net worth of American households.

The 21-29 year olds who are part of Generation Y are known as Tweens.

________ are examples of subcultural categories based on age.

The term ________ refers to the age segment of the population that was born between 1946 and 1964.

What is the longest adult life stage for most consumers?

Which of the following is true of Hispanic-American households?

Compare Baby Boomers and Generation Xers in terms of attitudes toward brands and price-quality attitudes.

African American consumers currently have a purchasing power estimated to have reached ________.

Hispanics have replaced African Americans as the largest minority group in the United States.

Feel age, look age, do age and interest age are different dimensions of chronological age.

Generation Y, Generation X, baby boomers, and seniors are four subcultural segments based on ________.

In relation to consumer behavior, young female Hispanic consumers ________ than non-Hispanic females.

Relative to Hispanic and African American households, Asian American households are more likely to ________.

Subcultures are ________.

Ethnicity, religion, race, and age are examples of sociocultural and demographic variables upon which ________ is/are based.

Define the term "subculture." How do subcultures relate to the common culture of the larger society of which subcultures are a part?

Which of the following is true of the "traditional elderly"?

The largest Asian American subsegment is the ________ nationality.

Regional differences in consumption behavior are especially clear when it comes to food and drink, but rarely appear as brand preferences.

Nationality is inconsequential as a subcultural reference that guides what people value and what they buy.

Consumer Behavior: Information-Driven Consumer Behavior

Segmentation, Targeting and Positioning

Consumer Motivation and Personality

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-of-Mouth

The Family and Its Social Class Standing

Culture's Influence on Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters