Exam 12: Subcultures and Consumer Behavior

The subculture that is furthest from being homogeneous is the ________ subculture.

________ are the fastest-growing religious affiliation in America.

Which major metropolitan area of the United States has the highest purchase/usage of frozen yogurt?

When segmenting women who work outside the home, the ________ is single, not necessarily looking for a husband, aspires to luxury brands, uses social networks for image management, and sees a wedding as a party (vs. a ritual).

Differences in market share across geographic markets may be the result of such factors as the common marketing practice of putting more merchandising dollars behind markets that sell more.

The Hispanic American market is an example of which subculture?

Asian American consumers value quality, often associating quality with well-known upscale brands.

When segmenting women who work outside the home, the ________ has a number of degrees, is trying to evolve an identity that is more than being a wife and a mother, uses clothing and supplemental products to seek prestige beauty, and spends time with children doing things that please both the children and herself.

Ethnic clothing, art, music, and foreign-language newspapers are examples of ________ that can be associated with nationality subcultures.

What makes the Baby Boomer market so attractive to marketers?

Hip-ennials believe they can have an impact on the world and make it better, are aware of what's going on globally, give to charity, and search for information regularly.

________ constitute the largest Hispanic subcultural group.

American Jews have higher levels of brand loyalty and word of mouth than non-Jews.

Why is it of importance to marketers to segment the market according to religious subcultures?

Queens County (one of the five boroughs that make up the City of New York)is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.

The availability of ________ has allowed marketers to reallocate resources (e.g. moving inventory around the country and shifting ad expenditures)geographically in order to increase the profitability of brands.

In relation to consumer behavior, less acculturated Hispanic consumers ________.

The three primary ethnic subcultures in America, in order from most populous to least populous, are ________.

Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.

In contrast to other American population segments, Hispanic Americans are ________.