Exam 14: Consumer Decision Making and Diffusion of Innovations

In cases of ________, the consumer needs a great deal of information to establish a set of criteria on which to judge specific brands and a correspondingly large amount of information concerning each of the brands to be considered.

Tom wants a candy bar and is trying to decide between a Crunch, a Snickers, or a Milky Way. These three candy bars are in Tom's ________.

It is essential that a product be part of a consumer's evoked set if it is to be considered at all.

________, which consists of a brand's trustworthiness and expertise, improves the chances that the brand will be included in the consideration set.

The ________ model includes three components: input, process, and output.

Identify and give an example of what happens during each of the five stages of the adoption process.

In high risk situations, consumers are likely to engage in complex and extensive ________.

Diffusion of innovation is the macro process by which the acceptance of an innovation takes place among members of a social system over time.

Purchasing Advil represents ________ because consumers have experience with over-the-counter pain relievers and do not need to establish the criteria for evaluating them.

Gifting behavior includes gifts we give because we want to and gifts we give out of obligation.

The ________ component of the consumer decision-making model draws on external influences as sources of information about a particular product that influence a consumer's product-related values, attitudes, and behavior.

Ricky had a positive experience when she tried the new cell phone from a well-known cell phone manufacturer, so she decides to regularly use the new cell phone. She is currently in the adoption stage of the innovation adoption process.

Negative disconfirmation of expectations involves the performance of a product exceeding the consumer's expectations, leading to consumer satisfaction.

Name five factors that are likely to increase prepurchase search with regards to a product or service.

Technological fear includes fear of technical complexity, fear of rapid obsolescence, fear of social rejection, and fear of physical harm.

Marge and Steve treat themselves (a small family unit)to a Caribbean cruise for their 25?? wedding anniversary. This is an example of ________.

During the ________ stage of the adoption process, the consumer undertakes a "mental trial" of the innovation.

A study of ________ suggests postpurchase dissonance results from unsuccessful prepurchase search.

Newspaper or magazine articles, direct-mail brochures, and websites are considered ________ prepurchase information sources.

Helen enjoys Jack's Links beef jerky. By contrast, she is indifferent to Oberto beef jerky, and dislikes Pemmican beef jerky. Oberto beef jerky is part of Helen's ________.