Exam 13: Consun1er Stakeholders:information Issues and Responses

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A limited warranty means that the company guarantees all parts of the product and all types of defects,but only for a limited period of time.

(True/False)

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Question 41

Why is advertising to children particularly troubling to ethicists?

(Essay)

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Question 42

Customer relationship management (CRM)is the ability of an organization to retain profitable customers.

(True/False)

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Question 43

The power held by consumers comes from

(Multiple Choice)

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Question 44

Some people say that even uninformative advertising is beneficial to consumers and the economy.Evaluate this argument.

(Essay)

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Question 45

Which of the following is not a commonly recognized benefit of advertising?

(Multiple Choice)

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Question 46

Describe the main issues related to using psychological appeals in advertising.

(Essay)

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Question 47

Advertising that is designed to persuade on the basis of human emotions and emotional needs rather than reason relies on

(Multiple Choice)

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Question 48

The social movement that seeks to augment the rights and powers of buyers in relation to sellers is

(Multiple Choice)

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Question 49

Charges have been leveled against liquor companies for targeting their ads toward children.One commercial series specifically cited is the Budweiser frog sequence.Evaluate the accuracy of these charges.

(Essay)

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Question 50

Neuromarketers have concluded that the most effective sounds in terms of psychological appeals include all the following except

(Multiple Choice)

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Question 51

What is the basic reason for the ethical issues surrounding product information?

(Essay)

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Question 52

Describe the different types of self-regulation in advertising.Which type do you think is most effective? Why?

(Essay)

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Question 53

Advertising claims that cannot be substantiated by evidence are termed

(Multiple Choice)

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Question 54

A full warranty must contain certain features,including repair within a reasonable period of time at no charge

(True/False)

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Question 55

Tobacco companies no longer advertise tobacco products in a way to appeal to children.

(True/False)

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Question 56

What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?

(Essay)

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Question 57

Which of the following is not a law that addresses information disclosure issues?

(Multiple Choice)

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Question 58

Comparative advertising always affects advertising positively.

(True/False)

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Question 59

Self-regulation in advertising relies on the advertiser itself to control its advertising conduct and performance.

(True/False)

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Question 60

Showing 41 - 60 of 91

A limited warranty means that the company guarantees all parts of the product and all types of defects,but only for a limited period of time.

Why is advertising to children particularly troubling to ethicists?

Customer relationship management (CRM)is the ability of an organization to retain profitable customers.

The power held by consumers comes from

Some people say that even uninformative advertising is beneficial to consumers and the economy.Evaluate this argument.

Which of the following is not a commonly recognized benefit of advertising?

Describe the main issues related to using psychological appeals in advertising.

Advertising that is designed to persuade on the basis of human emotions and emotional needs rather than reason relies on

The social movement that seeks to augment the rights and powers of buyers in relation to sellers is

Charges have been leveled against liquor companies for targeting their ads toward children.One commercial series specifically cited is the Budweiser frog sequence.Evaluate the accuracy of these charges.

Neuromarketers have concluded that the most effective sounds in terms of psychological appeals include all the following except

What is the basic reason for the ethical issues surrounding product information?

Describe the different types of self-regulation in advertising.Which type do you think is most effective? Why?

Advertising claims that cannot be substantiated by evidence are termed

A full warranty must contain certain features,including repair within a reasonable period of time at no charge

Tobacco companies no longer advertise tobacco products in a way to appeal to children.

What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?

Which of the following is not a law that addresses information disclosure issues?

Comparative advertising always affects advertising positively.

Self-regulation in advertising relies on the advertiser itself to control its advertising conduct and performance.

The Business and Society Relationship

Orporate Citi7cnship: Social Responsibility Ferformancc, Sustolinability

The Stoikt:holdc:r Approach to Businssotit:l, and Elhics

Corporate Governance: Founda Tion31 Luet

Strategic F Anagen1ent and Corpor3te Public Policy

Lss-Ue, Risk, and Crisis Tanage1ucnt

Busi Ness Ethics Fundamentals

Personal Aud Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business, Go,crnmcnl, and Rcgulation

Business Influence on Gocrnment and Public Policy

Consu1ner Stakeholders:product and Service Lssues

Sustolinability and the Naturnl Enironmenl

Buiiinc11s Iand Community Stakcholdn1

Employee Stolkeholders and Vorkplace Jssud

Employtt Stnkcholdcr11: Privacy, Safcty, and Tlcalth

E1nploy 1ncnt Discrhnination and Affir1native Action

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