Question 1

The origin of consumer activism can be traced back to the late 1700s,to the Boston Tea Party.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is not a lesson from the consumer movement?

Accepted Answer

A) public oversight is needed where corporations lack incentives to regulate their own behavior responsibly. 
B) consumers must curb the wasteful overconsumption that threatens the envirornnent. 
C) the need to achieve consumerism from one organization to another. 
D) Product safety net and consumer protection infrastructure have serious holes. 
A) public oversight is needed where corporations lack incentives to regulate their own behavior responsibly. 
B) consumers must curb the wasteful overconsumption that threatens the envirornnent. 
C) the need to achieve consumerism from one organization to another. 
D) Product safety net and consumer protection infrastructure have serious holes.

Question 3

Not telling the whole truth in advertisements is a widely used practice called concealing facts.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not part of CARD's guidelines for advertising directed toward children under the age of twelve?

Accepted Answer

A) take into account the maturity,knowledge,and sophistication of the audience 
B) do not exploit the imaginations of young children 
C) incorporate minority and other groups into the advertising 
D) consider the socioeconomic level of the audience 
A) take into account the maturity,knowledge,and sophistication of the audience 
B) do not exploit the imaginations of young children 
C) incorporate minority and other groups into the advertising 
D) consider the socioeconomic level of the audience

Question 5

The basic activity of CARU is

Accepted Answer

A) nominating exceptional children's advertising for national awards. 
B) to develop guidelines for effective advertising to children. 
C) to review and evaluate child-directed advertising in all media. 
D) monitor new developments in ads directed toward children. 
A) nominating exceptional children's advertising for national awards. 
B) to develop guidelines for effective advertising to children. 
C) to review and evaluate child-directed advertising in all media. 
D) monitor new developments in ads directed toward children.

Question 6

From a business person's perspective,evaluate L.L.Bean's warranty,"Our products are guaranteed to give 100 percent satisfaction in every way.Return anything purchased from us at any time if it proves otherwise.We will replace it,refund your purchase price or credit your credit card,as you wish.We do not want you to have anything
from L.L.Bean that is not completely satisfactory."

Accepted Answer

L.L.Bean's guarantee certainly takes the

Question 7

Which of the following is not a lesson from the consumer movement?

Accepted Answer

A) Product safety and consumer protection processes have flaws. 
B) In the United States consumers must fight overconsumption. 
C) Consumers can force companies to change their behaviors through boycotts. 
D) The consumer movement is essential for achieving a fair and just marketplace. 
A) Product safety and consumer protection processes have flaws. 
B) In the United States consumers must fight overconsumption. 
C) Consumers can force companies to change their behaviors through boycotts. 
D) The consumer movement is essential for achieving a fair and just marketplace.

Question 8

The ability of an organization to effectively identify,acquire,foster,and retain loyal profitable customers is

Accepted Answer

A) customer service. 
B) effective marketing. 
C) customer relationship management. 
D) ethical marketing. 
A) customer service. 
B) effective marketing. 
C) customer relationship management. 
D) ethical marketing.

Question 9

Obesity researchers say they have data proving that the most sugary,calorie-laden breakfast cereals are marked to children most aggressively.

Accepted Answer

A) True 
 B)False

Question 10

What role are the cigarette companies now playing in the ethical issues surrounding smokeless tobacco?

Accepted Answer

A company worth watching today is Aitria

Question 11

The traditional term that was used for advertising located in novel locations (now called ad creep)was

Accepted Answer

A) ambiguous advertising. 
B) stealth marketing. 
C) ambient advertising. 
D) undercover promotion. 
A) ambiguous advertising. 
B) stealth marketing. 
C) ambient advertising. 
D) undercover promotion.

The origin of consumer activism can be traced back to the late 1700s,to the Boston Tea Party.

Which of the following is not a lesson from the consumer movement?

Not telling the whole truth in advertisements is a widely used practice called concealing facts.

Which of the following is not part of CARD's guidelines for advertising directed toward children under the age of twelve?

The basic activity of CARU is

Which of the following is not a lesson from the consumer movement?

The ability of an organization to effectively identify,acquire,foster,and retain loyal profitable customers is

Obesity researchers say they have data proving that the most sugary,calorie-laden breakfast cereals are marked to children most aggressively.

What role are the cigarette companies now playing in the ethical issues surrounding smokeless tobacco?

The traditional term that was used for advertising located in novel locations (now called ad creep)was

The Business and Society Relationship

Orporate Citi7cnship: Social Responsibility Ferformancc, Sustolinability

The Stoikt:holdc:r Approach to Businssotit:l, and Elhics

Corporate Governance: Founda Tion31 Luet

Strategic F Anagen1ent and Corpor3te Public Policy

Lss-Ue, Risk, and Crisis Tanage1ucnt

Busi Ness Ethics Fundamentals

Personal Aud Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business, Go,crnmcnl, and Rcgulation

Business Influence on Gocrnment and Public Policy

Consu1ner Stakeholders:product and Service Lssues

Sustolinability and the Naturnl Enironmenl

Buiiinc11s Iand Community Stakcholdn1

Employee Stolkeholders and Vorkplace Jssud

Employtt Stnkcholdcr11: Privacy, Safcty, and Tlcalth

E1nploy 1ncnt Discrhnination and Affir1native Action

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Exam 13: Consun1er Stakeholders:information Issues and Responses

The origin of consumer activism can be traced back to the late 1700s,to the Boston Tea Party.

Which of the following is not a lesson from the consumer movement?

Not telling the whole truth in advertisements is a widely used practice called concealing facts.

Which of the following is not part of CARD's guidelines for advertising directed toward children under the age of twelve?

The basic activity of CARU is

Which of the following is not a lesson from the consumer movement?

The ability of an organization to effectively identify,acquire,foster,and retain loyal profitable customers is

Obesity researchers say they have data proving that the most sugary,calorie-laden breakfast cereals are marked to children most aggressively.

What role are the cigarette companies now playing in the ethical issues surrounding smokeless tobacco?

The traditional term that was used for advertising located in novel locations (now called ad creep)was

The Business and Society Relationship

Orporate Citi7cnship: Social Responsibility Ferformancc, Sustolinability

The Stoikt:holdc:r Approach to Businssotit:l, and Elhics

Corporate Governance: Founda Tion31 Luet

Strategic F Anagen1ent and Corpor3te Public Policy

Lss-Ue, Risk, and Crisis Tanage1ucnt

Busi Ness Ethics Fundamentals

Personal Aud Organizational Ethics

Business Ethics and Technology

Ethical Issues in the Global Arena

Business, Go,crnmcnl, and Rcgulation

Business Influence on Gocrnment and Public Policy

Consu1ner Stakeholders:product and Service Lssues

Sustolinability and the Naturnl Enironmenl

Buiiinc11s Iand Community Stakcholdn1

Employee Stolkeholders and Vorkplace Jssud

Employtt Stnkcholdcr11: Privacy, Safcty, and Tlcalth

E1nploy 1ncnt Discrhnination and Affir1native Action

Filters