Exam 9: Balancing Demand and Productive Capacity

Yield analysis forces managers to recognize the opportunity cost of selling capacity for a given date to a customer from one market segment when another might subsequently yield a higher rate.

(True/False)

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Question 21

What are thee strategies that can be employed when considering a modification to the place and time of service delivery?

(Essay)

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Question 22

Parallel lines to multiple servers is commonly known as a "Snake"

(True/False)

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Question 23

The goal of a restaurant in varying its service level and menus is only to appeal to different needs within the same group of customers.

(True/False)

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Question 24

Which of the following hotel customers has the most inelastic demand slope?

(Multiple Choice)

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Question 25

Discuss the multi-pronged strategy a large Chicago bank used to reduce customer waiting times.

(Essay)

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Question 26

List the seven actions managers can take to adjust capacity as needed.

(Essay)

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Question 27

One of the most direct ways for a hotel to reduce excess demand at peak periods is to charge customers more money to use the service during those periods.

(True/False)

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Question 28

According to a national survey of 1000 adults in the United States, which of the following is the most dreaded waiting queue?

(Multiple Choice)

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Question 29

For the monetary price of a service to be effective as a demand management tool, managers must have some sense of the shape and slope of a product's demand curve.

(True/False)

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Question 30

Give an example of how ski resorts increase demand during the summer months.

(Essay)

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Question 31

Describe how Boeing dealt with the need to create flexible capacity when designing its 777 airliner.

(Essay)

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Question 32

Queues represent a symptom of unresolved capacity management problems.

(True/False)

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Question 33

Describe what the term "yield" means in the context of a reservation strategy.

(Essay)

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Question 34

Theme parks cleverly design their waiting areas to do which of the following?

(Multiple Choice)

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Question 35

The demand for a city bus is most likely to vary by all EXCEPT which of the following?

(Multiple Choice)

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Question 36

A cleaning and repair firm that wants to generate business during low demand periods would do best to offer which of the following?

(Multiple Choice)

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Question 37

Which of the following is NOT one of the alternative queuing configurations discussed?

(Multiple Choice)

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Question 38

A service organization's capacity to satisfy demand is constrained by all of the following EXCEPT ____________.

(Multiple Choice)

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Question 39

Which of the following is NOT one of the five basic approaches to managing demand?

(Multiple Choice)

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Question 40

Showing 21 - 40 of 44

Yield analysis forces managers to recognize the opportunity cost of selling capacity for a given date to a customer from one market segment when another might subsequently yield a higher rate.

What are thee strategies that can be employed when considering a modification to the place and time of service delivery?

Parallel lines to multiple servers is commonly known as a "Snake"

The goal of a restaurant in varying its service level and menus is only to appeal to different needs within the same group of customers.

Which of the following hotel customers has the most inelastic demand slope?

Discuss the multi-pronged strategy a large Chicago bank used to reduce customer waiting times.

List the seven actions managers can take to adjust capacity as needed.

One of the most direct ways for a hotel to reduce excess demand at peak periods is to charge customers more money to use the service during those periods.

According to a national survey of 1000 adults in the United States, which of the following is the most dreaded waiting queue?

For the monetary price of a service to be effective as a demand management tool, managers must have some sense of the shape and slope of a product's demand curve.

Give an example of how ski resorts increase demand during the summer months.

Describe how Boeing dealt with the need to create flexible capacity when designing its 777 airliner.

Queues represent a symptom of unresolved capacity management problems.

Describe what the term "yield" means in the context of a reservation strategy.

Theme parks cleverly design their waiting areas to do which of the following?

The demand for a city bus is most likely to vary by all EXCEPT which of the following?

A cleaning and repair firm that wants to generate business during low demand periods would do best to offer which of the following?

Which of the following is NOT one of the alternative queuing configurations discussed?

A service organization's capacity to satisfy demand is constrained by all of the following EXCEPT ____________.

Which of the following is NOT one of the five basic approaches to managing demand?

New Perspectives on Marketing in the Service Economy

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Distributing Services Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Striving for Service Leadership

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