Exam 9: Achieving Operational Excellence and Customer Intimacy:

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To achieve the maximum benefit of a new ERP system,Tasty Baking implemented an enterprise system by:

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Discuss the business value of supply chain management systems.

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Marketing modules in CRM systems provide tools for all of the following except:

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Enterprise applications are based on organization-wide definitions of data.

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Cross-selling is the marketing of products to different customers.

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Extensive customization of enterprise software reduces the overall cost of implementation.

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Distribution and delivery of products to retailers is part of the:

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The bullwhip effect leads to declining inventory costs across the entire supply chain.

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In the supply chain,components or parts are referred to as:

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Walmart's continuous replenishment system is an example of a(n)________ model.

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Concurrent supply chains are made possible by which technology?

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Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business?

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A supply chain driven by actual customer orders is called a ________ model.

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Which supply chain planning function determines how much product is needed to satisfy all customer demands?

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Churn rate is an important indicator of the growth or decline of a company's customer base.

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The downstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

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Which of the following refers to a company's suppliers,the suppliers' suppliers,and the processes for managing relationships with them?

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A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

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In a pull-based model of SCM systems,production master schedules are based on forecasts of demand for products.

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________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers,those who are good candidates for sales and services.

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