Question 1

Which of the following tools is used to analyze customer buying patterns?

Accepted Answer

A) CLTV 
B) Analytical CRM 
C) Operational CRM 
D) Demand planning 
E) SFA 
A) CLTV 
B) Analytical CRM 
C) Operational CRM 
D) Demand planning 
E) SFA B

Question 2

Enterprise systems do not require fundamental changes in the way the business operates.

Accepted Answer

A) True 
 B)False  False

Question 3

From your reading of the chapter's opening case,which of the answers below is not a reason why Avon chose JDA's Manufacturing and Intelligent Fulfillment software?

Accepted Answer

A) Build a central planning function to coordinate demand,manufacturing and fulfillment 
B) Improve the ability to predict what customers wanted to buy 
C) Faster fulfillment of orders on a global scale 
D) Reduce inventory 
E) Develop new products 
A) Build a central planning function to coordinate demand,manufacturing and fulfillment 
B) Improve the ability to predict what customers wanted to buy 
C) Faster fulfillment of orders on a global scale 
D) Reduce inventory 
E) Develop new products E

Question 4

Procter & Gamble (P&G)experienced a growth in its Pampers diapers inventory due to information distortions in the supply chain.

Accepted Answer

A) True 
 B)False

Question 5

Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Accepted Answer

A) Safety stock 
B) Continuous replenishment 
C) Just-in-time strategies 
D) Demand planning 
E) Perfect information 
A) Safety stock 
B) Continuous replenishment 
C) Just-in-time strategies 
D) Demand planning 
E) Perfect information

Question 7

Major CRM application software vendors include Oracle,SAP,Salesforce.com,and Microsoft Dynamics.

Accepted Answer

A) True 
 B)False

Question 8

Total supply chain costs in some industries approach 75 percent of the total operating budget.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not an example of next-generation enterprise applications?

Accepted Answer

A) SAP S/4HANA 
B) Social CRM 
C) Apache Open for Business (OFBiz) 
D) Salesforce.com 
E) Microsoft Dynamics 365 
A) SAP S/4HANA 
B) Social CRM 
C) Apache Open for Business (OFBiz) 
D) Salesforce.com 
E) Microsoft Dynamics 365

Question 10

Enterprise systems improve management decision making in all the following ways except:

Accepted Answer

A) providing up-to-the-minute data on sales,inventory and production. 
B) providing more accurate sales and production forecasts. 
C) improving forecasts of consumer behavior. 
D) implementing standard definitions and formats worldwide. 
E) determining the profitability of products. 
A) providing up-to-the-minute data on sales,inventory and production. 
B) providing more accurate sales and production forecasts. 
C) improving forecasts of consumer behavior. 
D) implementing standard definitions and formats worldwide. 
E) determining the profitability of products.

Question 11

As they move through the supply chain,________ are transformed into finished products and shipped to retailers and customers.

Accepted Answer

A) raw materials 
B) intermediate products 
C) basic products 
D) natural resources 
E) nascent products 
A) raw materials 
B) intermediate products 
C) basic products 
D) natural resources 
E) nascent products

Question 12

Supply chain management systems are a type of enterprise system.

Accepted Answer

A) True 
 B)False

Question 13

A network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers is called a(n):

Accepted Answer

A) distribution channel. 
B) supply chain. 
C) value chain. 
D) marketing channel. 
E) information system. 
A) distribution channel. 
B) supply chain. 
C) value chain. 
D) marketing channel. 
E) information system.

Question 14

Customer relationship management systems typically provide software and online tools for sales,customer service,and:

Accepted Answer

A) marketing. 
B) account management. 
C) advertising. 
D) public relations. 
E) human resources. 
A) marketing. 
B) account management. 
C) advertising. 
D) public relations. 
E) human resources.

Question 15

In a pull-based model of SCM systems,actual customer orders or purchases trigger events in the supply chain.

Accepted Answer

A) True 
 B)False

Question 16

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.

Accepted Answer

A) just-in-time 
B) frictionless 
C) bullwhip 
D) safety-stock 
E) streamlined 
A) just-in-time 
B) frictionless 
C) bullwhip 
D) safety-stock 
E) streamlined

Question 17

Coca-Cola implemented enterprise software from Oracle that enabled it to achieve all of the following except:

Accepted Answer

A) standardizing business processes worldwide. 
B) improving its bargaining power with suppliers. 
C) reacting faster to market changes. 
D) reducing the number of employees. 
E) reducing the cost of raw materials. 
A) standardizing business processes worldwide. 
B) improving its bargaining power with suppliers. 
C) reacting faster to market changes. 
D) reducing the number of employees. 
E) reducing the cost of raw materials.

Question 18

A ________ is an interaction with a customer,such as telephone or customer service desk.

Accepted Answer

A) point of presence 
B) touch point 
C) sales point 
D) client channel 
E) point of service 
A) point of presence 
B) touch point 
C) sales point 
D) client channel 
E) point of service

Question 19

A supply chain driven by forecasts of consumer demand follows a(n)________ model.

Accepted Answer

A) pull-based 
B) build-to-stock 
C) push-based 
D) replenishment-driven 
E) optimized 
A) pull-based 
B) build-to-stock 
C) push-based 
D) replenishment-driven 
E) optimized

Question 20

Using social networking tools to converse with customers is called:

Accepted Answer

A) analytical CRM. 
B) social CRM. 
C) operational CRM. 
D) PRM. 
E) ERM. 
A) analytical CRM. 
B) social CRM. 
C) operational CRM. 
D) PRM. 
E) ERM.

Which of the following tools is used to analyze customer buying patterns?

Enterprise systems do not require fundamental changes in the way the business operates.

From your reading of the chapter's opening case,which of the answers below is not a reason why Avon chose JDA's Manufacturing and Intelligent Fulfillment software?

Procter & Gamble (P&G)experienced a growth in its Pampers diapers inventory due to information distortions in the supply chain.

Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Major CRM application software vendors include Oracle,SAP,Salesforce.com,and Microsoft Dynamics.

Total supply chain costs in some industries approach 75 percent of the total operating budget.

Which of the following is not an example of next-generation enterprise applications?

Enterprise systems improve management decision making in all the following ways except:

As they move through the supply chain,________ are transformed into finished products and shipped to retailers and customers.

Supply chain management systems are a type of enterprise system.

A network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers is called a(n):

Customer relationship management systems typically provide software and online tools for sales,customer service,and:

In a pull-based model of SCM systems,actual customer orders or purchases trigger events in the supply chain.

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.

Coca-Cola implemented enterprise software from Oracle that enabled it to achieve all of the following except:

A ________ is an interaction with a customer,such as telephone or customer service desk.

A supply chain driven by forecasts of consumer demand follows a(n)________ model.

Using social networking tools to converse with customers is called:

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence:

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

E-Commerce: Digital Markets, digital Goods

Managing Knowledge and Artificial Intelligence

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 9: Achieving Operational Excellence and Customer Intimacy:

Which of the following tools is used to analyze customer buying patterns?

Enterprise systems do not require fundamental changes in the way the business operates.

From your reading of the chapter's opening case,which of the answers below is not a reason why Avon chose JDA's Manufacturing and Intelligent Fulfillment software?

Procter & Gamble (P&G)experienced a growth in its Pampers diapers inventory due to information distortions in the supply chain.

Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.

Which of the following traditional solutions enables manufacturers to deal with uncertainties in the supply chain?

Major CRM application software vendors include Oracle,SAP,Salesforce.com,and Microsoft Dynamics.

Total supply chain costs in some industries approach 75 percent of the total operating budget.

Which of the following is not an example of next-generation enterprise applications?

Enterprise systems improve management decision making in all the following ways except:

As they move through the supply chain,________ are transformed into finished products and shipped to retailers and customers.

Supply chain management systems are a type of enterprise system.

A network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers is called a(n):

Customer relationship management systems typically provide software and online tools for sales,customer service,and:

In a pull-based model of SCM systems,actual customer orders or purchases trigger events in the supply chain.

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.

Coca-Cola implemented enterprise software from Oracle that enabled it to achieve all of the following except:

A ________ is an interaction with a customer,such as telephone or customer service desk.

A supply chain driven by forecasts of consumer demand follows a(n)________ model.

Using social networking tools to converse with customers is called:

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems,organizations,and Strategy

Ethical and Social Issues in Information Systems

It Infrastructure and Emerging Technologies

Foundations of Business Intelligence:

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

E-Commerce: Digital Markets, digital Goods

Managing Knowledge and Artificial Intelligence

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters