Exam 3: Behaviorist Principles and Theories

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Mark's previous girlfriend always told him how handsome he looked whenever he wore his green sweater. Tonight Mark is going out with a new girlfriend and puts on the same green sweater. In behaviorist terminology, Mark is:

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After being bitten by a neighbor's dog, Kathy is now afraid of the puppy her family has just adopted. Kathy's father gives Kathy a hot fudge sundae; then, while she is happily eating it, he brings the puppy about fifteen feet from where she is sitting. On each successive day, Kathy gets another ice cream treat, and her father brings the puppy a little closer than he did on the previous day. Eventually Kathy is able to pet and enjoy the new puppy. Kathy's father is using a procedure known as:

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