A) one of the 4 Ps of the marketing mix. B) considered to be a part of promotion. C) normally a government regulated variable. D) totally based on the cost of products. A) one of the 4 Ps of the marketing mix. B) considered to be a part of promotion. C) normally a government regulated variable. D) totally based on the cost of products.

Exam 14: Developing and Pricing Goods and Services

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At Isuzu's Appliance Store,all new products are offered with an extended service contract,as well as free delivery and installation.By offering these value enhancers,Isuzu's has added to their total product offer.

(True/False)

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Question 201

Marketers use pricing,advertising,and packaging to differentiate their products from competitors' products even when actual differences are quite small.

(True/False)

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Question 202

The Spotlight on Small Business box titled "Don't Come to Me,I'll Come to You" refers to:

(Multiple Choice)

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Question 203

One function of effective packaging is to attract the attention of consumers.

(True/False)

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Question 204

The critical component of a total product offer is always a low price.

(True/False)

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Question 205

The characteristics of specialty goods restrict their effective sale over the Internet.

(True/False)

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Question 206

Pricing is:

(Multiple Choice)

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Question 207

Which of the following products would normally be classified as a shopping good or service?

(Multiple Choice)

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Question 208

Phil asks you to calculate the break-even point for his firm.You respond that you will need the following information:

(Multiple Choice)

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Question 209

Low prices can often help retailers create an attractive total product offer.

(True/False)

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Question 210

Unsought goods and services are purchased on impulse and provide no added value to consumers.

(True/False)

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Question 211

As a product progresses through each stage of the product life cycle,successful marketers recognize that each stage requires:

(Multiple Choice)

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Question 212

Which of the following is expected during the maturity stage of a product life cycle?

(Multiple Choice)

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Question 213

Costs incurred regardless of the number of units of a product that are produced or sold are called:

(Multiple Choice)

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Question 214

As a promotional strategy,advertising is more important in the marketing of industrial goods than it is in the marketing of consumer goods.

(True/False)

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Question 215

Dealer private)brands are products that do not carry the manufacturer's name,but rather carry the name of a distributor or retailer.

(True/False)

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Question 216

The exclusive goal companies expect of packaging is to protect the product from damage in transit.

(True/False)

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Question 217

Packaging is an important part of the total product offer.

(True/False)

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Question 218

The concepts of product lines and product mixes apply to marketers of products and services.

(True/False)

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Question 219

The image created by advertising is part of the total product offer of a product.

(True/False)

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Question 220

Showing 201 - 220 of 352

Exam 14: Developing and Pricing Goods and Services

At Isuzu's Appliance Store,all new products are offered with an extended service contract,as well as free delivery and installation.By offering these value enhancers,Isuzu's has added to their total product offer.

Marketers use pricing,advertising,and packaging to differentiate their products from competitors' products even when actual differences are quite small.

The Spotlight on Small Business box titled "Don't Come to Me,I'll Come to You" refers to:

One function of effective packaging is to attract the attention of consumers.

The critical component of a total product offer is always a low price.

The characteristics of specialty goods restrict their effective sale over the Internet.

Pricing is:

Which of the following products would normally be classified as a shopping good or service?

Phil asks you to calculate the break-even point for his firm.You respond that you will need the following information:

Low prices can often help retailers create an attractive total product offer.

Unsought goods and services are purchased on impulse and provide no added value to consumers.

As a product progresses through each stage of the product life cycle,successful marketers recognize that each stage requires:

Which of the following is expected during the maturity stage of a product life cycle?

Costs incurred regardless of the number of units of a product that are produced or sold are called:

As a promotional strategy,advertising is more important in the marketing of industrial goods than it is in the marketing of consumer goods.

Dealer private)brands are products that do not carry the manufacturer's name,but rather carry the name of a distributor or retailer.

The exclusive goal companies expect of packaging is to protect the product from damage in transit.

Packaging is an important part of the total product offer.

The concepts of product lines and product mixes apply to marketers of products and services.

The image created by advertising is part of the total product offer of a product.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Union and Employeemanagement Issues

Marketing: Helping Buyers Buy

Distributing Products

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money,financial Institutions,and the Federal Reserve

test Planning Table for Bonus Chapter A

Using Technology to Manage Information

Managing Risk

Managing Personal Finances

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