Question 1

When interviewing a person,parroting should always be avoided.

Accepted Answer

A) True 
 B)False

Question 2

IDEO interviewed rather than observed nurses to determine how they worked.

Accepted Answer

A) True 
 B)False

Question 3

According to the textbook,what type of observation is used with inner-city cultures?

Accepted Answer

A) complete observer 
B) observer as a participant 
C) participant as observer 
D) complete participant 
A) complete observer 
B) observer as a participant 
C) participant as observer 
D) complete participant

Question 4

Recognizing patterns generates ______ that let entrepreneurs see everyday objects in new light.

Accepted Answer

A) insights 
B) actions 
C) demand 
D) observation 
A) insights 
B) actions 
C) demand 
D) observation

Question 5

Desirability in design thinking refers to which of the following concepts?

Accepted Answer

A) The idea improves upon the competition. 
B) The idea is feasible. 
C) The idea gives people something they need. 
D) The idea is viable. 
A) The idea improves upon the competition. 
B) The idea is feasible. 
C) The idea gives people something they need. 
D) The idea is viable.

Question 6

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

Accepted Answer

A) True 
 B)False

Question 7

In the inspiration phase,observation is an interpretation of a realization that provides a new understanding of human behavior.

Accepted Answer

A) True 
 B)False

Question 8

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

Accepted Answer

A) They observed nurses. 
B) They interviewed the key stakeholders. 
C) They reviewed all nurse and patient complaints. 
D) They interviewed patients,nurses,and families of patients. 
A) They observed nurses. 
B) They interviewed the key stakeholders. 
C) They reviewed all nurse and patient complaints. 
D) They interviewed patients,nurses,and families of patients.

Question 9

When IDEO assisted Rise Science,they collaborated to ______.

Accepted Answer

A) figure out people's sleep needs 
B) identify opportunities for change 
C) predict user numbers 
D) analyze personnel changes 
A) figure out people's sleep needs 
B) identify opportunities for change 
C) predict user numbers 
D) analyze personnel changes

Question 10

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

Accepted Answer

A) We encourages collaboration. 
B) We is a polite way of asking for help. 
C) We suggests that everyone is expected to provide input. 
D) We means that the speaker does not have the answer. 
A) We encourages collaboration. 
B) We is a polite way of asking for help. 
C) We suggests that everyone is expected to provide input. 
D) We means that the speaker does not have the answer.

Question 11

How does IDEO look at the design-thinking process?

Accepted Answer

A) It requires a series of successive steps. 
B) It is a circular process with no specific start or end. 
C) It occurs in overlapping phases. 
D) It follows a predictive approach. 
A) It requires a series of successive steps. 
B) It is a circular process with no specific start or end. 
C) It occurs in overlapping phases. 
D) It follows a predictive approach.

Question 12

In the context of design thinking,what is meant by inspiration?

Accepted Answer

A) an emotional moment that stirs creativity 
B) an idea for a product,service,or solution 
C) a motivation or promise of reward 
D) the problem or opportunity that triggers the search for a solution 
A) an emotional moment that stirs creativity 
B) an idea for a product,service,or solution 
C) a motivation or promise of reward 
D) the problem or opportunity that triggers the search for a solution

Question 13

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

Accepted Answer

A) How can we create a plane seat for baby boomers? 
B) How can we create better revenues? 
C) How can we create a more comfortable seat for business travelers? 
D) How can we create a seat that looks like it was created between 1946 and 1964? 
A) How can we create a plane seat for baby boomers? 
B) How can we create better revenues? 
C) How can we create a more comfortable seat for business travelers? 
D) How can we create a seat that looks like it was created between 1946 and 1964?

Question 14

The best way to discover latent needs is to interview people.

Accepted Answer

A) True 
 B)False

Question 15

What are the three criteria for a successful idea in design thinking?

Accepted Answer

A) feasibility,market competitiveness,longevity 
B) feasibility,financial benefit,market competitiveness 
C) creativity,feasibility,financial benefit 
D) feasibility,viability,desirability 
A) feasibility,market competitiveness,longevity 
B) feasibility,financial benefit,market competitiveness 
C) creativity,feasibility,financial benefit 
D) feasibility,viability,desirability

Question 16

Describe why asking what people need may or may not be the best start to the design process.(Present an argument for both.)

Accepted Answer

It may be the best way because it focuse

Question 17

What concept in design thinking is described by the question "how sustainable is the idea in the long term?"

Accepted Answer

A) feasibility 
B) viability 
C) durability 
D) desirability 
A) feasibility 
B) viability 
C) durability 
D) desirability

Question 18

What would be the insight if an empathy map revealed that someone said he enjoyed being a vegetarian,but sighed and said that he had trouble making food so that the family would not miss meat?

Accepted Answer

A) The person is struggling with being a vegetarian. 
B) There is a conflict between his enjoyment and the goal of serving the family what they like. 
C) Vegetarian diets cause family discord. 
D) The interviewee resents nonvegetarians. 
A) The person is struggling with being a vegetarian. 
B) There is a conflict between his enjoyment and the goal of serving the family what they like. 
C) Vegetarian diets cause family discord. 
D) The interviewee resents nonvegetarians.

Question 19

How are ideas tested in the implementation stage?

Accepted Answer

A) through detailed,high-cost experiments 
B) through rapid prototyping 
C) by designing the final product 
D) by producing products and having the customer use them 
A) through detailed,high-cost experiments 
B) through rapid prototyping 
C) by designing the final product 
D) by producing products and having the customer use them

Question 20

Interviews should have open-ended questions.Which of the following is an open-ended question?

Accepted Answer

A) What concerns would you have in using this product? 
B) Have you used this product in the past? 
C) Are you comfortable with using this product? 
D) Would you purchase this product? 
A) What concerns would you have in using this product? 
B) Have you used this product in the past? 
C) Are you comfortable with using this product? 
D) Would you purchase this product?

When interviewing a person,parroting should always be avoided.

IDEO interviewed rather than observed nurses to determine how they worked.

According to the textbook,what type of observation is used with inner-city cultures?

Recognizing patterns generates ______ that let entrepreneurs see everyday objects in new light.

Desirability in design thinking refers to which of the following concepts?

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

In the inspiration phase,observation is an interpretation of a realization that provides a new understanding of human behavior.

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

When IDEO assisted Rise Science,they collaborated to ______.

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

How does IDEO look at the design-thinking process?

In the context of design thinking,what is meant by inspiration?

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

The best way to discover latent needs is to interview people.

What are the three criteria for a successful idea in design thinking?

Describe why asking what people need may or may not be the best start to the design process.(Present an argument for both.)

What concept in design thinking is described by the question "how sustainable is the idea in the long term?"

What would be the insight if an empathy map revealed that someone said he enjoyed being a vegetarian,but sighed and said that he had trouble making food so that the family would not miss meat?

How are ideas tested in the implementation stage?

Interviews should have open-ended questions.Which of the following is an open-ended question?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Developing Networks and Building Teams

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Financial Statements and Projections for Startups

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Exam 4: Using Design Thinking

When interviewing a person,parroting should always be avoided.

IDEO interviewed rather than observed nurses to determine how they worked.

According to the textbook,what type of observation is used with inner-city cultures?

Recognizing patterns generates ______ that let entrepreneurs see everyday objects in new light.

Desirability in design thinking refers to which of the following concepts?

Design thinkers welcome constraints and see them as opportunities to identify innovation solutions.

In the inspiration phase,observation is an interpretation of a realization that provides a new understanding of human behavior.

In what way did IDEO study the needs for a medical device manufacturer that wanted to design a new device for nurses to enter data before a surgical procedure?

When IDEO assisted Rise Science,they collaborated to ______.

When the CEO of IDEO,Tim Brown,says "How Might We?," what is the significance of We?

How does IDEO look at the design-thinking process?

In the context of design thinking,what is meant by inspiration?

What best describes the design challenge in IDEO's design of Lufthansa plane seats?

The best way to discover latent needs is to interview people.

What are the three criteria for a successful idea in design thinking?

Describe why asking what people need may or may not be the best start to the design process.(Present an argument for both.)

What concept in design thinking is described by the question "how sustainable is the idea in the long term?"

What would be the insight if an empathy map revealed that someone said he enjoyed being a vegetarian,but sighed and said that he had trouble making food so that the family would not miss meat?

How are ideas tested in the implementation stage?

Interviews should have open-ended questions.Which of the following is an open-ended question?

Practicing Entrepreneurship

Activating an Entrepreneurial Mindset

Creating and Recognizing New Opportunities

Building Business Models

Developing Your Customers

Testing and Experimenting With New Ideas

Developing Networks and Building Teams

Creating Revenue Models

Planning for Entrepreneurs

Anticipating Failure

Bootstrapping and Crowdfunding for Resources

Financing for Startups

Navigating Legal and Ip Issues

Engaging Customers Through Marketing

Supporting Social Entrepreneurship

Financial Statements and Projections for Startups

The Pitch Deck

Filters