Exam 14: Managing Distribution and Pricing

Which of the following are self-service, general-merchandise outlets that sell goods at lower than usual prices?

Although carrying large inventories may minimize stock-out costs, it is likely to maximize which other type of costs?

All of the following are services provided by marketing intermediaries EXCEPT which one?

Janna's Jewels are premium priced because the company wants to project an image of exclusivity, quality, and status. Its advertising states, "Not the least expensive-simply the best." Which pricing objective does the company pursue?

While watching television, you see an advertisement for a microwave pasta cooker. You're interested but are sure it is going to be too expensive, and you wouldn't pay over $20 for it. To your surprise, the pasta cooker is being offered for the low price of $19.99. This is an example of what type of pricing strategy?

Jake owns and operates a small store that sells relatively few items. His store is open 24 hours a day, and most of his customers live very close to the store. What type of store does Jake own?

Consumers who strongly feel that the distribution channel should be made as short as possible assume that fewer intermediaries has which of the following results?

Lamps Plus is a retailer of lamps, chandeliers, ceiling fans, and outdoor lighting, with over 30 stores nationwide. Based on this description, Lamps Plus would likely be categorized as which type of retailer?

For any product, what is the break-even quantity?

HVAC (heating, ventilation, air conditioning) producers such as Naz and Omer, whose products are shipped to many different retail stores and independent HVAC contractors, are likely to use which type of distribution?

What is the collective term for all the activities concerned with the efficient movement of products from the producer to the ultimate user?

Which of the following is the term for the amount of money a seller is willing to accept in exchange for a product at a given time and under given circumstances?

Which of the following channels is known as the "consumer direct" channel?

What is the main differentiation between a category killer like Home Depot and a small, family-owned hardware store like Home Hardware?

All of the following would be considered fixed costs for a producer EXCEPT which one?

Raina and James run a small running apparel company that is gaining steam with customers. They currently sell their items at a few specialty running stores in town and at two regional locations of SportChek, a large sporting goods chain. They have an opportunity to get their products sold in other SportChek locations, but they've encountered a few stock-outs. They've been told by SportChek that they won't secure a larger distribution deal until they've sorted out their stock-out problem. Where should Raina and James focus their attention?

The Spirit Connection buys team logo gear from various manufacturers and then sells the gear to consumers through its stores and website. What is the Spirit Connection?

Samsung is exporting large-screen televisions from Asia to Canada using the most cost-effective method. Which type of transportation is the company most likely using?

A footwear wholesaler buys truckloads of athletic shoes from the manufacturer and sells smaller quantities to retailers throughout the Canadian Prairies, who then sell the athletic shoes to consumers in their stores. Which benefit of marketing intermediaries does this example illustrate?

Convenience goods such as candy, gum, and cigarettes are normally distributed using which type of distribution?