Exam 14: Understanding and Using Standardized Tests

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If you want to make sure that all ethnic groups are systematically represented in your sample, you should use:

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The first step in survey research is:

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To increase response rates, some telephone surveys begin with ____ and then switch the respondent to a ____.

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A problem with a mail survey compared to other survey methods is:

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In probability sampling:

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The following question is an example of a(n) ____. The following question is an example of a(n) ____.

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Generalizability of the results of a survey primarily depends upon:

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If there is a sampling error of plus/minus 4%, the range of the confidence interval would be:

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If the ability to have a representative sample for your survey is very important, you should not administer the survey:

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Closed-ended questions:

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A return rate of ____ should be considered acceptable in a mail survey.

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Describe how a researcher could gather information in a survey of the subjects' sexual behavior using the random response method.

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Asking people who are available to participate in a survey is called:

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Describe convenience sampling and its relationship to the question of generalizability.

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Generalizability is a problem in:

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What are some of the difficulties associated with developing survey questions?

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How can the response rate of mail questionnaires be improved?

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Discuss the relative advantages and disadvantages of face-to-face, phone, and mail-in surveys.

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A Likert scale uses:

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The sampling procedure in which you choose every fifth person listed in your population in called:

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