Question 1

A firm that makes wholesale sales cannot also legally make retail sales.

Accepted Answer

A) True 
 B)False

Question 2

________ are merchant wholesalers who perform all of the distribution functions.

Accepted Answer

A)  Retailers 
B)  Intensive contact wholesalers 
C)  Total-capacity wholesalers 
D)  Full-service wholesalers 
A)  Retailers 
B)  Intensive contact wholesalers 
C)  Total-capacity wholesalers 
D)  Full-service wholesalers

Question 3

In order to succeed in today's market, all retailers must compete with low prices.

Accepted Answer

A) True 
 B)False

Question 4

Seasonal goods are kept in storage warehouses.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following assessments of online retailing is most accurate?

Accepted Answer

A)  Online retailing has two major advantages over traditional businesses: simplicity and very low start-up costs. 
B)  One of the reasons online retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms. 
C)  Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses. 
D)  The line between online retailing and traditional retailing is blurring as traditional retailers go online. 
A)  Online retailing has two major advantages over traditional businesses: simplicity and very low start-up costs. 
B)  One of the reasons online retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms. 
C)  Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses. 
D)  The line between online retailing and traditional retailing is blurring as traditional retailers go online.

Question 6

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Accepted Answer

A)  Pete purchased a box of cereal at a local grocery store with a coupon on the box. 
B)  Pamela purchased a phone at a big-box retailer's special tech department. 
C)  Phoebe purchased a set of towels featured in a department store's lower level. 
D)  Patrick purchased a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisher. 
A)  Pete purchased a box of cereal at a local grocery store with a coupon on the box. 
B)  Pamela purchased a phone at a big-box retailer's special tech department. 
C)  Phoebe purchased a set of towels featured in a department store's lower level. 
D)  Patrick purchased a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisher.

Question 7

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Accepted Answer

A)  developing an effective advertising campaign for a particular line of products 
B)  establishing a budget for the firm's next fiscal year 
C)  finding ways to handle the return of goods and recycled materials 
D)  holding focus groups to learn what consumers want in new products 
A)  developing an effective advertising campaign for a particular line of products 
B)  establishing a budget for the firm's next fiscal year 
C)  finding ways to handle the return of goods and recycled materials 
D)  holding focus groups to learn what consumers want in new products

Question 8

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Accepted Answer

A) True 
 B)False

Question 9

Manufacturers are usually able to perform marketing functions, such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 10

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Accepted Answer

A) True 
 B)False

Question 11

In multilevel marketing, salespeople not only sell the product, they also recruit other people to sell the product.

Accepted Answer

A) True 
 B)False

Question 12

Producers of shopping goods such as furniture, appliances, and clothing usually rely on an exclusive distribution strategy.

Accepted Answer

A) True 
 B)False

Question 13

Diamond Motor Car Company produces some of the most luxurious and expensive cars in the world. Typically, only a single dealership is authorized to sell its cars in certain major cities. In less populous areas, Diamond authorizes a single dealer for an entire state or region. The manufacturer of Diamond automobiles is using a(n) ________ distribution strategy for its product.

Accepted Answer

A)  intensive 
B)  primary 
C)  extrinsic 
D)  exclusive 
A)  intensive 
B)  primary 
C)  extrinsic 
D)  exclusive

Question 14

Although SellSmart brings together buyers and sellers and helps negotiate exchanges, it does not actually take title to any of the goods being traded. SellSmart would be classified as an agent or broker.

Accepted Answer

A) True 
 B)False

A firm that makes wholesale sales cannot also legally make retail sales.

________ are merchant wholesalers who perform all of the distribution functions.

In order to succeed in today's market, all retailers must compete with low prices.

Seasonal goods are kept in storage warehouses.

Which of the following assessments of online retailing is most accurate?

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Manufacturers are usually able to perform marketing functions, such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries.

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

In multilevel marketing, salespeople not only sell the product, they also recruit other people to sell the product.

Producers of shopping goods such as furniture, appliances, and clothing usually rely on an exclusive distribution strategy.

Although SellSmart brings together buyers and sellers and helps negotiate exchanges, it does not actually take title to any of the goods being traded. SellSmart would be classified as an agent or broker.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Working Within the Legal Environment

Using Technology to Manage Information

Managing Risk

Managing Personal Finances

Filters

Exam 15: Distributing Products

A firm that makes wholesale sales cannot also legally make retail sales.

________ are merchant wholesalers who perform all of the distribution functions.

In order to succeed in today's market, all retailers must compete with low prices.

Seasonal goods are kept in storage warehouses.

Which of the following assessments of online retailing is most accurate?

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Vending machines are used primarily to sell goods where consumers have little interest in convenience.

Manufacturers are usually able to perform marketing functions, such as transporting, advertising, and storing, faster and more cheaply than marketing intermediaries.

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

In multilevel marketing, salespeople not only sell the product, they also recruit other people to sell the product.

Producers of shopping goods such as furniture, appliances, and clothing usually rely on an exclusive distribution strategy.

Although SellSmart brings together buyers and sellers and helps negotiate exchanges, it does not actually take title to any of the goods being traded. SellSmart would be classified as an agent or broker.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Working Within the Legal Environment

Using Technology to Manage Information

Managing Risk

Managing Personal Finances

Filters