Question 1

Which of the following fragrances would you use to relax and calm customers?

Accepted Answer

A)  Lemon 
B)  Black pepper 
C)  Lavender 
D)  Eucalyptus 
E)  Rose 
A)  Lemon 
B)  Black pepper 
C)  Lavender 
D)  Eucalyptus 
E)  Rose

Question 2

The field of ____________ studies how people respond to specific environments.

Accepted Answer

A)  organizational behavior 
B)  marketing 
C)  environmental psychology 
D)  strategic management 
E)  financial management 
A)  organizational behavior 
B)  marketing 
C)  environmental psychology 
D)  strategic management 
E)  financial management

Question 3

In environmental psychology the typical outcome variable is ____________ or ____________ of an environment.

Accepted Answer

A)  service; repurchase 
B)  control; reproach 
C)  control; avoidance 
D)  control; sensibility 
E)  approach; avoidance 
A)  service; repurchase 
B)  control; reproach 
C)  control; avoidance 
D)  control; sensibility 
E)  approach; avoidance

Question 4

Which of the following is NOT one of the dimensions of the service environment?

Accepted Answer

A)  Exterior facilities 
B)  General interior 
C)  Store layout 
D)  Interior displays 
E)  Location 
A)  Exterior facilities 
B)  General interior 
C)  Store layout 
D)  Interior displays 
E)  Location

Which of the following fragrances would you use to relax and calm customers?

The field of ____________ studies how people respond to specific environments.

In environmental psychology the typical outcome variable is or of an environment.

Which of the following is NOT one of the dimensions of the service environment?

New Perspectives on Marketing in the Service Economy

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Distributing Services Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand and Productive Capacity

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Striving for Service Leadership

Filters

Exam 10: Crafting the Service Environment

Which of the following fragrances would you use to relax and calm customers?

The field of ____________ studies how people respond to specific environments.

In environmental psychology the typical outcome variable is ____________ or ____________ of an environment.

Which of the following is NOT one of the dimensions of the service environment?

New Perspectives on Marketing in the Service Economy

Consumer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products: Core and Supplementary Elements

Distributing Services Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand and Productive Capacity

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Striving for Service Leadership

Filters

In environmental psychology the typical outcome variable is or of an environment.