Exam 6: Building the knowledge base

Which of the following is not a service organisation that may be able to provide data on business practices, legislative or regulatory requirements and political stability?

Qualitative data is best captured using a standardised, formatted survey so that answers are consistent from respondent to respondent.

Which of the following is correct about government data?

A major reason that firms are reluctant to engage in international marketing activities is the lack of sensitivity to differences in consumer tastes and preferences.

Why is it important to protect the analysis and presentation phases of research gathering?

Which of the following is a typical question of the stage one in sequential process of research foreign market potentials?

Research that is conducted to fill a specific information need is known as:

________________ is the most frequent objective of international market research.

Which of the following best describes the major issues in determining who will do the research?

The value of research in making a particular decision may be determined by applying the following equation: V(dr)- V(d)> C(r)

_________ research is essential for the formulation of __________ marketing plans.One particular area of research interest is international market ____________.

What are the two basic forms of international research?

Which of the following is not a question one would ask in international market research when conducting primary data?

When presenting research, the international marketer should:

The tool and techniques in international marketing research are said by some to be ________________ as those of domestic marketing research, and only the ________________ differs.

A proxy variable is a substitute for a variable that one cannot directly measure.

Secondary data for international marketing research purposes are available from a limited number of sources.

Which of the following reasons does not justify the importance of international marketing research? It will:

A__________ research approach uses an intermediary such as an outside research agency to bring headquarters and country operations together.

Data collected directly from the marketplace by the researcher for the first time for 'up-to-the second' information about a country is known as secondary research.