Exam 6: Building the knowledge base

Electronic information services save marketers three valuable commodities.Which of the following best describes these commodities?

Explain the differences between international market research and domestic market research.

Because an international marketing firm is unlikely to possess specialised expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

Which of the following is incorrect?

What are the three major constraints placed upon international marketing firms, and how do they make decisions in light of these constraints?

The first stage of the research process is characterised by the analysis of sales potential.

The most frequent objective of international market research is that of teaching all firm members who will be working in the foreign country to have a working vocabulary of that country's language.

Collected data should be compared with secondary information and with analogous information from a similar market in order to obtain a preliminary understanding of data quality.This is known as:

The reasons why research objectives vary include corporate mission and marketing situation.

Firms are increasingly recognising that __________________ such as lifestyles, attitudes or personality can play a major role in identifying similar consumer groups in different countries.

Observation techniques (in research)can be obtrusive and personal.

A major reason that firms are reluctant to engage in international marketing activities is the lack of sensitivity to differences in consumer tastes and preferences.

Which of the following is not an important attribute of an international information system?

The single most important cause for failure in the international marketplace is not knowing the language of the native people.

When a company enters several foreign markets simultaneously, the number of changing dimensions increases arithmetically because of the coordination required between factors.

The first stage of a sequential process of researching foreign market potentials is a preliminary screening for attractive country markets, followed by:

Foreign-market opportunity analysis should begin with a cursory analysis of general market variables such as total and per capita GDP, mortality rates and education level.

Countries worldwide are becoming increasingly concerned about ___________ as a result of the almost instant access to information that is now available via the internet and through e-business.