Exam 11: Retailing and Wholesaling
Exam 1: Marketing: Creating and Capturing Customer Value100 Questions
Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships100 Questions
Exam 3: Analyzing the Marketing Environment100 Questions
Exam 4: Managing Marketing Information to Gain Customer Insights100 Questions
Exam 5: Understanding Consumer and Business Buyer Behavior100 Questions
Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers100 Questions
Exam 7: Products,Services,and Brands: Building Customer Value100 Questions
Exam 8: New Product Development and Product Life Cycle Strategies100 Questions
Exam 9: Pricing: Understanding and Capturing Customer Value100 Questions
Exam 10: Marketing Channels: Delivering Customer Value100 Questions
Exam 11: Retailing and Wholesaling100 Questions
Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations100 Questions
Exam 13: Personal Selling and Sales Promotion100 Questions
Exam 14: Direct, Online, Social Media, and Mobile Marketing100 Questions
Exam 15: The Global Marketplace100 Questions
Exam 16: Social Responsibility and Ethics100 Questions
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The Great Recession put heavy pressure on wholesalers to increase their operation costs and limit warehouse automation systems.
Free
(True/False)
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Correct Answer:
False
________ refer to two or more outlets that are commonly owned and controlled.
Free
(Multiple Choice)
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Correct Answer:
A
C & G Retail,a chain of local supermarkets,procures all its goods directly from the producers' factories.This type of wholesaling is usually done in ________.
Free
(Multiple Choice)
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Correct Answer:
B
The suppliers who are not adding value based on cost and quality are more in demand than their competitors.
(True/False)
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________ refer to retailers that sell standard merchandise at lower prices by accepting lower margins and selling higher volume.
(Multiple Choice)
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A ________ contains between 15 and 50 retail stores,including a department or variety store,a supermarket,specialty stores,professional offices,and sometimes a bank.
(Multiple Choice)
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Wayne Wholesaling fulfills many channel functions for its customers.The company mainly focuses on helping retailers to train their salespeople,improve store layouts,and set up inventory control systems.Based on this description,which channel function is provided by Wayne Wholesaling?
(Multiple Choice)
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Venns is a chain of department stores that has become more focused in recent years and now stocks only exclusive labels of designer home accessories.Venns has transformed itself into a chain of pop-up stores.
(True/False)
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Checking out products in traditional stores and purchasing them online is referred to as ________.
(Multiple Choice)
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________ have filled the ultralow-price,high-volume gap by buying at less-than-regular wholesale prices and charging consumers less than retail.
(Multiple Choice)
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Pawz is a larger retailer that specializes in pet products and services such as pet food,accessories,grooming,toys,and medical treatment.Pawz also has animals available for adoption at all of its many stores located across the nation.Pawz is most likely an example of a ________.
(Multiple Choice)
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What is most likely the first major marketing decision that a retailer must take?
(Multiple Choice)
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An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus,discontinued,or irregular goods is called a ________.
(Multiple Choice)
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Crunch and Munch is the country's favorite fast-food vendor of fried chicken.Over the years,the company has diversified into providing a larger variety of snacks like hot dogs,burritos,and burgers,but consumers still consider it the best seller of fried chicken.Many parties have approached Crunch and Munch with offers to buy the company,but Crunch and Munch continues to operate through its stores and franchise outlets.What is franchising? Why would franchising be a good contractual system for Crunch and Munch?
(Essay)
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________ includes all the activities involved in selling goods and services to those buying them for resale or business use.
(Multiple Choice)
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________ represent buyers or sellers on a more permanent basis than brokers.
(Multiple Choice)
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Casey's is a large supermarket that practices everyday low pricing.Therefore,consumers should expect few discounts or sales if shopping at Casey's regularly.
(True/False)
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A ________ brings buyers and sellers together and assists in negotiations.
(Multiple Choice)
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