Question 1

Discuss how the political environment affects the marketing environment.

Accepted Answer

Marketing decisions are strongly affected by developments in the political environment.The political environment consists of laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.
Governments develop public policy to guide commerce-sets of laws and regulations that limit business for the good of society as a whole.Almost every marketing activity is subject to a wide range of laws and regulations.Well-conceived regulation can encourage competition and ensure fair markets for goods and services.In the United States,there are many laws created at the national,state,and local levels,and these regulations often overlap.Moreover,regulations are constantly changing; what was allowed last year may now be prohibited,and what was prohibited may now be allowed.Marketers must work hard to keep up with changes in regulations and their interpretations.

Question 2

Why is monitoring the technological environment crucial for marketing professionals?

Accepted Answer

(Students' answers may vary.The answer given below is indicative.)
The technological environment is perhaps the most dramatic force now shaping our destiny.The technological environment changes rapidly.New technologies create new markets and opportunities.However,every new technology replaces an older technology.Transistors hurt the vacuum-tube industry,digital photography hurt the film business,and MP3 players and digital downloads are hurting the CD business.When old industries fought or ignored new technologies,their businesses declined.Thus,marketers should watch the technological environment closely.Companies that do not keep up will soon find their products outdated.If that happens,they will miss new product and market opportunities.

Question 3

Which of the following are examples of internal publics of a company?

Accepted Answer

A)  newspapers, magazines, television stations, blogs, and other Internet media 
B)  governmental departments and agencies that regulate businesses 
C)  neighborhood residents and community organizations 
D)  the managers, board of directors, and workers of the company 
E)  the general public that is directly affected by the company 
A)  newspapers, magazines, television stations, blogs, and other Internet media 
B)  governmental departments and agencies that regulate businesses 
C)  neighborhood residents and community organizations 
D)  the managers, board of directors, and workers of the company 
E)  the general public that is directly affected by the company D

Question 4

Fargo Inc.is a carbonated beverage manufacturer that has many manufacturing plants around the world.It is planning to shift from using thermal power to wind power for its manufacturing plants in the Netherlands to decrease dependency on nonrenewable sources of energy.This scenario depicts Fargo's concern for its ________ environment.

Accepted Answer

A)  economic 
B)  natural 
C)  demographic 
D)  political 
E)  cultural 
A)  economic 
B)  natural 
C)  demographic 
D)  political 
E)  cultural

Question 5

A marketing intermediary would most likely help a firm by ________.

Accepted Answer

A)  negotiating with labor unions regarding wages, hours, and benefits 
B)  providing technical expertise on the production and design of goods 
C)  competing directly with the firm in a certain product category 
D)  supplying the raw materials needed for manufacturing the firm's products 
E)  moving the firm's goods from production points to distribution centers 
A)  negotiating with labor unions regarding wages, hours, and benefits 
B)  providing technical expertise on the production and design of goods 
C)  competing directly with the firm in a certain product category 
D)  supplying the raw materials needed for manufacturing the firm's products 
E)  moving the firm's goods from production points to distribution centers

Question 6

Discuss with an example how marketers have adapted to people's changing views toward nature.

Accepted Answer

(Students' answers may vary.The answer g

Question 7

The purchasing power of a population is part of the technological environment of a company's macroenvironment.

Accepted Answer

A) True 
 B)False

Question 8

How are American businesses utilizing new technologies to improve their inventory management? Provide examples to illustrate your response.

Accepted Answer

(Students' answers may vary.The answer g

Question 9

Give an instance where a company exhibits social responsibility through business.

Accepted Answer

(Students' answers may vary.The answer g

Question 10

Which of the following is an example of cause-related marketing?

Accepted Answer

A)  a firm selling groceries without using retail outlets 
B)  a firm selling energy drinks and relying on social media 
C)  a firm selling low-cost health insurance through online sites 
D)  a firm selling hybrid and other low-emission automobiles 
E)  a firm selling electronics and giving a percentage of sales to charity 
A)  a firm selling groceries without using retail outlets 
B)  a firm selling energy drinks and relying on social media 
C)  a firm selling low-cost health insurance through online sites 
D)  a firm selling hybrid and other low-emission automobiles 
E)  a firm selling electronics and giving a percentage of sales to charity

Question 11

The general public's image of a company affects organizational buying behavior.

Accepted Answer

A) True 
 B)False

Question 12

The responsibility for setting a company's mission,objectives,broad strategies,and policies primarily lies with its ________.

Accepted Answer

A)  finance department 
B)  research department 
C)  top management 
D)  marketing managers 
E)  human resource managers 
A)  finance department 
B)  research department 
C)  top management 
D)  marketing managers 
E)  human resource managers

Question 13

Governments most likely enact business legislation to ________.

Accepted Answer

A)  prevent unfair competition in the market 
B)  allow a single large monopoly in the market 
C)  prevent alternative products from entering the market 
D)  protect the interests of producers rather than society 
E)  dissociate social responsibility from commerce 
A)  prevent unfair competition in the market 
B)  allow a single large monopoly in the market 
C)  prevent alternative products from entering the market 
D)  protect the interests of producers rather than society 
E)  dissociate social responsibility from commerce

Question 14

The income distribution in the United States is equal across all demographics.

Accepted Answer

A) True 
 B)False

Question 15

Customer markets are part of a manufacturer's microenvironment.

Accepted Answer

A) True 
 B)False

Question 16

How do companies use marketing techniques to respond to the changing diversity in the U.S.population? Provide examples to illustrate your response.

Accepted Answer

(Students' answers may vary.The answer g

Question 17

Which of the following factors would fall under the demographic environment for marketers?

Accepted Answer

A)  the growth rate of a company's competitors 
B)  the prices quoted by a company's suppliers 
C)  the profitability of a company's shareholders 
D)  the level of technological advancement in a company's production processes 
E)  the educational level of a company's customers 
A)  the growth rate of a company's competitors 
B)  the prices quoted by a company's suppliers 
C)  the profitability of a company's shareholders 
D)  the level of technological advancement in a company's production processes 
E)  the educational level of a company's customers

Question 18

Marketing intermediaries supply resources needed by a company to produce its goods and services.

Accepted Answer

A) True 
 B)False

Question 19

Draw a comparison between the reactive and proactive approaches a company can take toward a changing marketing environment.

Accepted Answer

Many companies view the marketing enviro

Question 20

The Consumer Product Safety Commission has created complex regulations for testing new drugs before they are sold to the public.

Accepted Answer

A) True 
 B)False

Discuss how the political environment affects the marketing environment.

Why is monitoring the technological environment crucial for marketing professionals?

Which of the following are examples of internal publics of a company?

A marketing intermediary would most likely help a firm by ________.

Discuss with an example how marketers have adapted to people's changing views toward nature.

The purchasing power of a population is part of the technological environment of a company's macroenvironment.

How are American businesses utilizing new technologies to improve their inventory management? Provide examples to illustrate your response.

Give an instance where a company exhibits social responsibility through business.

Which of the following is an example of cause-related marketing?

The general public's image of a company affects organizational buying behavior.

The responsibility for setting a company's mission,objectives,broad strategies,and policies primarily lies with its ________.

Governments most likely enact business legislation to ________.

The income distribution in the United States is equal across all demographics.

Customer markets are part of a manufacturer's microenvironment.

How do companies use marketing techniques to respond to the changing diversity in the U.S.population? Provide examples to illustrate your response.

Which of the following factors would fall under the demographic environment for marketers?

Marketing intermediaries supply resources needed by a company to produce its goods and services.

Draw a comparison between the reactive and proactive approaches a company can take toward a changing marketing environment.

The Consumer Product Safety Commission has created complex regulations for testing new drugs before they are sold to the public.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

Discuss how the political environment affects the marketing environment.

Why is monitoring the technological environment crucial for marketing professionals?

Which of the following are examples of internal publics of a company?

A marketing intermediary would most likely help a firm by ________.

Discuss with an example how marketers have adapted to people's changing views toward nature.

The purchasing power of a population is part of the technological environment of a company's macroenvironment.

How are American businesses utilizing new technologies to improve their inventory management? Provide examples to illustrate your response.

Give an instance where a company exhibits social responsibility through business.

Which of the following is an example of cause-related marketing?

The general public's image of a company affects organizational buying behavior.

The responsibility for setting a company's mission,objectives,broad strategies,and policies primarily lies with its ________.

Governments most likely enact business legislation to ________.

The income distribution in the United States is equal across all demographics.

Customer markets are part of a manufacturer's microenvironment.

How do companies use marketing techniques to respond to the changing diversity in the U.S.population? Provide examples to illustrate your response.

Which of the following factors would fall under the demographic environment for marketers?

Marketing intermediaries supply resources needed by a company to produce its goods and services.

Draw a comparison between the reactive and proactive approaches a company can take toward a changing marketing environment.

The Consumer Product Safety Commission has created complex regulations for testing new drugs before they are sold to the public.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters