Exam 7: Products,Services,and Brands: Building Customer Value

________ products are consumer products and services that customers usually buy frequently,immediately,and with minimal comparison and buying effort.

Which of the following is most likely a true statement about services?

Branding and advertising tend to be more important marketing factors than price and service for industrial products categorized under materials and parts.

Which of the following terms best describes the process of designing and producing a container or wrapper for a product?

Which of the following is an example of a shopping product?

Service variability means that ________.

Which of the following is a pure tangible good?

Which of the following statements is most likely true about unsought products?

Explain,with examples,the four characteristics of services that a company must consider when designing marketing programs.

A product line is most likely too long if managers can ________.

Service inseparability means that ________.

Which of the following is an example of a convenience product?

Which of the following is an industrial product categorized under supplies and services?

What is organization marketing? Explain with the help of an example.

Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses.The company has positioned its brand based on ________.

Shopping product marketers usually distribute their products through many outlets to make them readily available to customers.

Iron ore is an example of an industrial product that is categorized under ________.

Which of the following would be considered part of an augmented product rather than that of an actual product or core customer value?

Xenon,a leading consumer-electronics manufacturing company,markets its products under the company's own brand name.In this case,Xenon has sponsored its products by promoting them as ________ brands.

What are the functions of product labels? What marketing role do labels play?