Exam 14: Basic Data Analysis
Exam 1: The Role of Marketing Research76 Questions
Exam 2: Harnessing Big Data Into Better Decisions75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues76 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age76 Questions
Exam 7: Survey Research76 Questions
Exam 8: Observation76 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling76 Questions
Exam 11: Questionnaire Design74 Questions
Exam 12: Sampling Designs and Sampling Procedures76 Questions
Exam 13: Big Data Basics: Describing Samples and Populations73 Questions
Exam 14: Basic Data Analysis76 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships74 Questions
Exam 16: Communicating Research Results75 Questions
Select questions type
Tabulation refers to the orderly arrangement of data in a summary format.
Free
(True/False)
4.8/5
(36)
Correct Answer:
True
All statistics that are appropriate to use for higher-order scales are also appropriate to use with lower-order scales.
Free
(True/False)
5.0/5
(32)
Correct Answer:
False
Counting the different ways respondents answered a question and arranging them in a simple summary form yields a(n)____.
Free
(Multiple Choice)
4.8/5
(34)
Correct Answer:
C
CHAID (chi-square automatic interaction detection)software makes searches through large numbers of variables possible.
(True/False)
4.8/5
(34)
An arrangement of data that shows the number of times each category occurs is called a(n)____ table.
(Multiple Choice)
4.8/5
(38)
When a data set is unimodal, a median split of the data is inappropriate.
(True/False)
4.8/5
(32)
An index split means that respondents below the observed median go into one category and respondents above the median go into another.
(True/False)
4.9/5
(27)
The transformation of raw data into a form that makes the data easier to understand and to interpret is called ____.
(Multiple Choice)
4.8/5
(35)
Failing to identify a hypothesized difference using a sample result when a difference really does exist in the population is a ____ error.
(Multiple Choice)
4.7/5
(36)
Carlos is examining the row and column totals in a contingency table.What are these called?
(Multiple Choice)
4.9/5
(31)
Compare and contrast Type I errors and Type II errors and explain which one is of more concern to researchers.
(Essay)
4.9/5
(35)
A data matrix that displays the frequency of some combination of possible responses to multiple variables called a(n)____________________ table.
(Short Answer)
4.8/5
(40)
Data with a(n)____ distribution are appropriate for division based on the median split.
(Multiple Choice)
4.8/5
(30)
Which data matrix displays the frequency of some combination of possible responses to multiple variables?
(Multiple Choice)
4.7/5
(39)
Researchers will often use dummy coding and effects coding together.
(True/False)
4.7/5
(31)
Scores or observations recalibrated to indicate how they relate to a base number are referred to as ____.
(Multiple Choice)
5.0/5
(39)
A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true.
(True/False)
4.9/5
(36)
Suppose 60 males are asked if they recognize the brand name, "Focus, " and 35 of them correctly identify the product as a model of Ford's product line.The proportion of the sample who recognize this brand name is approximately ____.
(Multiple Choice)
4.9/5
(30)
When tabulation is done by hand to create a frequency table, the data are said to be ____________________.
(Short Answer)
4.9/5
(31)
Showing 1 - 20 of 76
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)