Question 1

Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8.

Accepted Answer

A)  2.24 
B)  2.59 
C)  3.32 
D)  6.70 
A)  2.24 
B)  2.59 
C)  3.32 
D)  6.70 B

Question 2

In computing a 95 percent confidence interval about a proportion for a sample size of 40, the appropriate Z-value to be used is ____________________.

Accepted Answer

1.96

Question 3

When you add up a set of scores and divide the result by the number of scores, you have determined the ____________________ of the distribution.

Accepted Answer

mean

Question 4

Three factors are required to specify sample size: (1)the variance of the population; (2)the population mean; and (3)the confidence level.

Accepted Answer

A) True 
 B)False

Question 5

The central limit theorem prevents inferential statistics from being used.

Accepted Answer

A) True 
 B)False

Question 6

Percentage frequency is the long-run relative frequency with which an event will occur.

Accepted Answer

A) True 
 B)False

Question 7

The mean is simply the arithmetic average.

Accepted Answer

A) True 
 B)False

Question 8

A frequency distribution organized into a table or graph that summarizes percentage values associated with particular values of a variable is called a(n)____________________.

Accepted Answer

percentage

Question 9

When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a ____________________.

Accepted Answer

frequency

Question 10

A confidence interval estimate is a specified range of numbers within which a population mean is expected to lie.

Accepted Answer

A) True 
 B)False

Question 11

Measured characteristics of a specific population are called ____________________.

Accepted Answer

population

Question 12

The value which occurs most often is called the ____________________ score.

Accepted Answer

The answer of The value which occurs most often is...

Question 13

Which of the following refers to the proportion of respondents who choose the most positive choice in a multiple choice question?

Accepted Answer

A)  heteroskedasticity 
B)  mode 
C)  median 
D)  top-box score 
A)  heteroskedasticity 
B)  mode 
C)  median 
D)  top-box score

Question 14

Traditionally, market researchers have used the ____________________ percent confidence level in research studies.

Accepted Answer

The answer of Traditionally, market researchers have used the ____________________...

Question 15

Which of the following is the symbol for the sample standard deviation?

Accepted Answer

A)  S 
B)  $\mu$2 
C)  $\sigma$ 
D)  $\sigma$2 
A)  S 
B)  $\mu$2 
C)  $\sigma$ 
D)  $\sigma$2

Question 16

Suppose the average units produced in a month by a Ford Motor Co.plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month.Then, the deviation score for this one day is ____.

Accepted Answer

A)  -4 
B)  -2 
C)  +2 
D)  +4 
A)  -4 
B)  -2 
C)  +2 
D)  +4

Question 17

The standardized normal distribution has a mean of 1.0 and a standard deviation of zero.

Accepted Answer

A) True 
 B)False

Question 18

The idea that as sample size increases, the distribution of sample means of samples of size n, when randomly selected, approaches a normal distribution is known as the ____________________.

Accepted Answer

central-li

Question 19

An estimate of the population mean in the form of a single value, usually the sample mean, is called a ____.

Accepted Answer

A)  confidence interval estimate 
B)  standard deviation 
C)  point estimate 
D)  variant 
A)  confidence interval estimate 
B)  standard deviation 
C)  point estimate 
D)  variant

Question 20

The value below which half the values in a distribution fall is the ____.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  range 
A)  mean 
B)  median 
C)  mode 
D)  range

Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8.

In computing a 95 percent confidence interval about a proportion for a sample size of 40, the appropriate Z-value to be used is ____________________.

When you add up a set of scores and divide the result by the number of scores, you have determined the ____________________ of the distribution.

Three factors are required to specify sample size: (1)the variance of the population; (2)the population mean; and (3)the confidence level.

The central limit theorem prevents inferential statistics from being used.

Percentage frequency is the long-run relative frequency with which an event will occur.

The mean is simply the arithmetic average.

A frequency distribution organized into a table or graph that summarizes percentage values associated with particular values of a variable is called a(n)____________________.

When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a ____________________.

A confidence interval estimate is a specified range of numbers within which a population mean is expected to lie.

Measured characteristics of a specific population are called ____________________.

The value which occurs most often is called the ____________________ score.

Which of the following refers to the proportion of respondents who choose the most positive choice in a multiple choice question?

Traditionally, market researchers have used the ____________________ percent confidence level in research studies.

Which of the following is the symbol for the sample standard deviation?

Suppose the average units produced in a month by a Ford Motor Co.plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month.Then, the deviation score for this one day is ____.

The standardized normal distribution has a mean of 1.0 and a standard deviation of zero.

The idea that as sample size increases, the distribution of sample means of samples of size n, when randomly selected, approaches a normal distribution is known as the ____________________.

An estimate of the population mean in the form of a single value, usually the sample mean, is called a ____.

The value below which half the values in a distribution fall is the ____.

The Role of Marketing Research

Harnessing Big Data Into Better Decisions

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Filters

Exam 13: Big Data Basics: Describing Samples and Populations

Find the approximate standard deviation of the following set of scores: 3, 6, 2, 7, 8.

In computing a 95 percent confidence interval about a proportion for a sample size of 40, the appropriate Z-value to be used is ____________________.

When you add up a set of scores and divide the result by the number of scores, you have determined the ____________________ of the distribution.

Three factors are required to specify sample size: (1)the variance of the population; (2)the population mean; and (3)the confidence level.

The central limit theorem prevents inferential statistics from being used.

Percentage frequency is the long-run relative frequency with which an event will occur.

The mean is simply the arithmetic average.

A frequency distribution organized into a table or graph that summarizes percentage values associated with particular values of a variable is called a(n)____________________.

When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a ____________________.

A confidence interval estimate is a specified range of numbers within which a population mean is expected to lie.

Measured characteristics of a specific population are called ____________________.

The value which occurs most often is called the ____________________ score.

Which of the following refers to the proportion of respondents who choose the most positive choice in a multiple choice question?

Traditionally, market researchers have used the ____________________ percent confidence level in research studies.

Which of the following is the symbol for the sample standard deviation?

Suppose the average units produced in a month by a Ford Motor Co.plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month.Then, the deviation score for this one day is ____.

The standardized normal distribution has a mean of 1.0 and a standard deviation of zero.

The idea that as sample size increases, the distribution of sample means of samples of size n, when randomly selected, approaches a normal distribution is known as the ____________________.

An estimate of the population mean in the form of a single value, usually the sample mean, is called a ____.

The value below which half the values in a distribution fall is the ____.

The Role of Marketing Research

Harnessing Big Data Into Better Decisions

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Filters