Exam 12: Sampling Designs and Sampling Procedures

List brokers rent lists of names, addresses, phone numbers, and e-mail addresses of specific populations.

A convenience sample is a type of probability sample.

A single element or group of elements that is eligible for selection via the sampling process is called a ____.

All of the following are advantages of quota sampling EXCEPT for

Which type of sampling error is primarily due to the nature of a study's design and the correctness of study execution?

Lists of respondents who have agreed to participate in marketing research along with their e-mail contact information are called ____.

The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners, 8 Panasonic owners, 6 Toshiba owners, and 4 owners of other brands.Which type of sampling procedure is being used?

Trickle-down sampling involves using probability methods for an initial selection of respondents and then obtaining additional respondents through information provided by the initial respondents.

A marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month).Instead of asking people at a shopping mall whether they download music from the Internet, he finds one person in the target market who qualifies, and then asks that person to suggest the names of two other males between the ages of 18-24 who download music.The researcher will invite those two to participate in the focus group, and then they are each asked to suggest two others similar to themselves to participate in the focus group study.This procedure describes a ____.

A sampling frame is also called a "working population."

All of the following are stages in the selection of a sample EXCEPT to ____.

Judgment sampling is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member.

Convenience samples drawn from website visitors or crowdsourced options are a good sample with respect to generalizability.

____________________ sampling is a nonprobability sampling procedure that ensures that various subgroups of a population will be represented to the extent that the investigator desires.

Judgment sampling is a type of ____________________ sampling.

When a researcher has made the decision to conduct a survey using a sample of the population, the FIRST step in the selection of the sample is to ____.

When a nonprobability sample is used, there are no appropriate statistical techniques for measurement of random sampling error.

A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called ____.

Questions about crucial population characteristics include all of the following EXCEPT for

The difference between the results of a sample and the results of a census that is conducted with identical procedures is called ____________________ error.