Exam 14: Basic Data Analysis
Exam 1: The Role of Marketing Research76 Questions
Exam 2: Harnessing Big Data Into Better Decisions75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues76 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age76 Questions
Exam 7: Survey Research76 Questions
Exam 8: Observation76 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling76 Questions
Exam 11: Questionnaire Design74 Questions
Exam 12: Sampling Designs and Sampling Procedures76 Questions
Exam 13: Big Data Basics: Describing Samples and Populations73 Questions
Exam 14: Basic Data Analysis76 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships74 Questions
Exam 16: Communicating Research Results75 Questions
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Analyses that test hypotheses and models involving multiple (three or more)variables or sets of variables are referred to as ____________________ statistical analyses.
(Short Answer)
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Cross-tabulation allows the inspection and comparison of differences among groups based on nominal or ordinal categories.
(True/False)
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The distribution of the dependent variable determines which marginal total will serve as a base for computing percentages.
(True/False)
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The orderly arrangement of data in a summary format showing the number of responses to each response category is called ____.
(Multiple Choice)
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The appropriate test to use for hypotheses involving an observed mean compared to specified value is the univariate ____________________.
(Short Answer)
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When sample size (n)is larger than ____, the t-distribution and Z-distribution are almost identical.
(Multiple Choice)
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___________ involves the basic cross-tabulation within various subgroups of the sample.
(Multiple Choice)
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Explain what an index number is and how it is computed.What level of measurement is required to compute index numbers?
(Essay)
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The researcher examining descriptive statistics for any particular variable is using which type of statistics?
(Multiple Choice)
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Another name for an observed or computed significance level is the ____________________.
(Short Answer)
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The t-test is appropriate for small sample sizes with unknown standard deviations.
(True/False)
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The purpose of a table in a research report is to summarize and communicate the meaning of the data to the reader.
(True/False)
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Researchers usually are more interested in the inner cells of a contingency table, which display conditional frequencies (combinations).
(True/False)
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A Type I error occurs when the researcher fails to reject the null hypothesis when the alternative hypothesis is true.
(True/False)
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A researcher is reviewing average household income data and sees that one household reported an annual income of over $1 million.This value lies outside the normal range of the data and is called a(n)____.
(Multiple Choice)
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The type of measurement scale used in the research study determines the possible statistical tests that can be used appropriately with the resulting data.
(True/False)
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