Exam 15: Testing for Differences Between Groups and for Predictive Relationships
Exam 1: The Role of Marketing Research76 Questions
Exam 2: Harnessing Big Data Into Better Decisions75 Questions
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Exam 11: Questionnaire Design74 Questions
Exam 12: Sampling Designs and Sampling Procedures76 Questions
Exam 13: Big Data Basics: Describing Samples and Populations73 Questions
Exam 14: Basic Data Analysis76 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships74 Questions
Exam 16: Communicating Research Results75 Questions
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An investigation of a hypothesis stating that two (or more)groups differ with respect to measures of another variable is called a(n)____________________.
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(Short Answer)
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test of differences
What are some of the most common statistical software packages?
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(Multiple Choice)
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Correct Answer:
D
The sum of differences between the group mean and the grand mean summed over all groups for a given set of observations is called ____________________.
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between-groups variance between groups variance
One way to test the significance of the relationship shown in a contingency tables is by means of the chi-square test.
(True/False)
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What is the final step in interpreting a multiple regression model?
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Discuss when a paired-samples t-test is appropriate and give an example of when it should be used.
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If a researcher is interested in whether adult males purchase a product more frequently than adult females, univariate statistics would be used in the analysis of data.
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In multiple regression, dummy variables are those that have no effect on the dependent variable.
(True/False)
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How many degrees of freedom are there in a four-cell chi-square test?
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In a brand awareness study, 25 of a group of 35 males identify the brand correctly and 15 of a group of 35 females identify this brand correctly.The chi-square value for this study is approximately ____.
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about the mean of a variable over all observations is called the ________________ mean.
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Multiple regression analysis includes a single independent variable but several dependent variables.
(True/False)
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ANOVA and Linear Regression are among the most common forms of the general linear model (GLM).
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The statistical significance of a regression model is determined using the ____.
(Multiple Choice)
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If the regression equation is: Y = -4.2 + 3.6 X, then the expected score for Y when X is 4 would be ____.
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The test for the statistical significance of the regression model is the ____________________ test.
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The null hypothesis when using the Z-test for the differences between the proportions of two groups is that ____________________.
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In a regression equation, the slope of the line, , is the change in X that is due to a corresponding change of one unit of Y.
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