Exam 10: Measurement and Attitude Scaling

A scale that arranges objects so that they are equally-distant from one another is called a(n)____________________ scale.

The Fahrenheit temperature scale is a ratio scale.

A respondent is given a list of four local shopping malls and asked to put them in order, from the one he most likes to shop at to the one he least likes to shop at.This is a(n)____ task.

When a group of experts agrees that a measuring instrument measures what it is intended to measure, we say that the instrument has ____ validity.

Concrete measures are those that take on only one of a finite number of values.

A measurement scale in which respondents are asked to rank items based on their preferences is called a nominal scale.

The fractional-point scale demands that respondents divide points among several attributes to indicate their relative importance.

A(n)____________________ scale has an absolute zero point.

A(n)__________ assigns a value based on how much of the concept being measured is associated with an observation.

A balanced rating scale has a neutral point, or point of indifference, at the center of the scale.

Measures that assign values anywhere along some scale range in a place that corresponds to the intensity of some concept are called ____________________ measures.

Coefficient beta is the most commonly applied estimate of a composite scale's reliability.

Correspondence analysis is the process of identifying scale devices that correspond to properties of a concept involved in a research process.

If researcher wish to compare six brands of HDTVs on the basis of quality, how many paired comparisons will be necessary?

_____________ represent the behavioral expectations of an individual toward an attitudinal object.

Which attitude component represents a person's awareness and knowledge of the matter?