Exam 7: Segmenting and Targeting the Audience

A(n)________ is an internal force that stimulates a person to behave in a particular manner and is produced by the tension caused by an unfulfilled want or need.

Which of the following is a psychological influence on consumer decision making?

________ is the amount of money available to a household after taxes and basic necessities such as food and shelter are paid for.

Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web.They've been featured in a flyer patterned after a celebrity magazine,have attended high-profile events,and have a presence on Twitter.What type of influence on consumer decision making is this campaign attempting?

________ are professional researchers hired by advertisers to identify trends that may affect consumer behavior.

Kim,who is an avid cyclist,decided to buy a new bicycle.She searched the Web for information on bikes and visited some bike shops.What is involved in the next step in her decision process if she follows the sequence in the text?

If baby boomers are predictors of where product and service demand will be,increased demands will most likely be evident in ________ in the upcoming years.

According to the Pareto rule,20 percent of the market buys 80 percent of the products.

________ describes how individuals or groups select,purchase,or use products,as well as the needs and wants that motivate these behaviors.

Acquired needs are also called ________ needs.

In an advertisement for a local carpet retailer,a well-known radio personality explains how the company solved his problem of replacing his old,stained carpet.Toward what part of the consumer decision process was this ad aimed?

Which of the following describes people with low levels of brand loyalty who may be willing to try a new brand?

According to SRI International,early adopters ________.

Acquired needs are those we learn in response to our culture and environment and may include needs for esteem,prestige,affection,power,and learning.

In targeting and profiling consumers,a traditional retailer's first strategic concern is ________.

After segmenting a market,the marketer uses targeting to design specific communication strategies for the product's audience.

________ is made up of tangible items-such as art,literature,buildings,and music-and intangible concepts-such as knowledge,laws,morals,and customs-that together define a group of people or a way of life.

Which of the following is the public spread of a private want?

Making a purchase decision is the last step of the consumer decision process.

Which of the following statements regarding attitudes is most likely FALSE?