Exam 7: Segmenting and Targeting the Audience

The path to a purchase decision varies depending on the type of product and the buying situation.

Seekers tend to conduct three types of searches: associations,experiences,and interaction.

Which age-related population group is also referred to as the iGeneration?

Refer to the following scenario to answer the questions below. Monique and Bob Smith are married with two children at home and a third away at college.They are considering adopting another child.Monique is the primary shopper for her family.Every week,she goes shopping to buy products that she and her family need and want. -Lex,Bob and Monique's oldest son who is away at college,lives with three other students in a house off campus.According to the U.S.Census,Lex and the other students represent a ________.

Physiological needs include the need for water,food,and sleep.

After budgeting for the things that he has to pay for,such as his mortgage,car payments,insurance,food,and so forth,Bob Smith figures that his family has $1,000 left each month to use for whatever they want.This $1,000 represents the Smith's ________ income.

Which of the following is a form of tension that occurs when there are discrepancies between what we actually receive and what we thought we would receive?

Laggards are people with low brand loyalty who may be willing to try a new product.

Ron is single and not a very good cook,so he eats a lot of pizza.In fact,he orders it sometimes five nights per week from his favorite pizza place,Pizza Hut.Why is Ron an important customer for Pizza Hut?

Values are defined as rules that we learn through social interaction that specify or prohibit certain behaviors.