Exam 7: Segmenting and Targeting the Audience

Subsegments of a more general market segment are known as ________ markets and are defined by individuals with some distinctive interest or attitude,such as being ecologically minded consumers.

The theory of cognitive dissonance refers to an internal conflict between two different thoughts.

According to the VALS classification of consumers,what are the three primary motivations for buying products and services?

In the United States,ethnicity is a major factor for segmenting markets.

In Maslow's Hierarchy of needs,________ needs include love,friendship and acceptance by others.

________ are simply rules learned through social interaction that specify or prohibit certain behaviors.

Which of the following was indicated by the Census income data reported in 2011?

Which of the following statements is most likely TRUE regarding social class in the United States?

Which approach to segmentation divides the market using characteristics such as gender,ethnicity,income,and so forth?

Roger has decided to purchase a personal computer for his household's use,but he doesn't know much about computers and he really doesn't want to spend more than $1,000.How many stages of the consumer decision process is Roger likely to go through in making the decision regarding which computer to purchase? Why?

Which of the following is referred to as a designated market area?

"I am Devoted" and "I Measure Twice" are two general consumer groups identified by MONITOR's MindBase.

The term ________ refers to lifestyle and psychological characteristics,such as activities,values,attitudes,interests,and opinions.

A need is an internal force that stimulates an individual to behave in a particular manner.

In Maslow's Hierarchy of Needs,________ needs include water,sleep,and food.

Which of the following refers to the rate at which new ideas are spread?

Which of the following is a social influence on consumer decision making?

Using an undifferentiated strategy,marketers treat the market as homogeneous,purposely ignoring differences in the market and using one marketing strategy that will appeal to as many people as possible.

Which of the following is NOT an approach to segmenting consumer markets?

________ needs are those we learn in response to our culture and environment and may include needs for esteem,prestige,affection,power,and learning.