Exam 14: Owned,interactive, and Earned Media

Twitter posts are searchable based on their ________.

________ is a blog-hosting platform.

Yard posters,bumper stickers,and buttons are examples of inexpensive forms of ________.

Corporate blogs are a way of keeping employees and other stakeholders informed about the organization.

Explain why a film studio would primarily promote a movie through social network sites instead of through conventional media.

The internet practice of ________ is designed to deliver a groundswell of opinion,buzz,or marketplace demand for a product.

The purpose of an employee communication program is to help employees convey strategic brand information in personal conversations with friends and family members.

In B2B marketing,sales reps compile information about the customer,profiles of the customer's market,and pricing charts in packets of information known as ________.

Amie saw the movie The Phantom of the Opera and really liked it.She searched the internet and found one site that fans use to contact one another and exchange their opinions and experiences.She even rented the silent version of the movie,but the ending was defective.She asked other fans,through the internet,about the ending and received feedback immediately.From this site she can also link to several fans' personal online "diaries" about Phantom.She has also found an area on Fanfiction.com where people post their own stories about Phantom,and she uploaded one herself and received favorable reviews.Identify the types of sites Amie is using.

Inserting which of the following before a word in a tweet makes that word a category or topic than can be tracked?

________ such as Instagram and Facebook build on the interactivity of the Internet,linking friends who have shared interests.

A sales kit would most likely be used in which of the following situations?

Most of Nareema's friends consider her an expert on fashion,and Nareema regularly posts comments about new fashion trends on Facebook and Twitter,where she has hundreds of followers.A clothing marketer would likely look at Nareema as a potential brand advocate.

________ refers to the use of blogs,linked social networks,online communities,and other types of media to drive consumer interaction and build widespread brand awareness.

All Athletes is an online athletic shoes and sporting goods marketer that has a monthly contest that encourages fans of the company to submit designs for new products.Visitors to the company's website can vote once a day on the design they think should be manufactured and sold.All Athletes is most likely using ________.

Pinterest is an example of a(n)________.

A press kit contains only printed material,but a publicity kit may include a DVD or flash drive along with printed material.

Interactive media are those forms that invite users to participate in creating the message or to respond personally to the message.

Through the use of technology,brand communication has become less complex and simpler than ever before.

Which of the following is one of the traditional media of direct-response marketing?