Question 1

Which of the following makes a cell phone or smartphone a personal point-of-sale device?

Accepted Answer

A) tagging 
B) branded entertainment 
C) guerilla marketing 
D) product placement 
E) mobile marketing 
A) tagging 
B) branded entertainment 
C) guerilla marketing 
D) product placement 
E) mobile marketing

Question 2

Facebook and Twitter are both microblog sites.

Accepted Answer

A) True 
 B)False

Question 3

Why are training programs for new employees considered to be part of corporate presence media?

Accepted Answer

In many businesses,employees are the fro

Question 4

The home offices of the Longaberger Company,which markets a variety of high quality baskets,are housed in a seven-story building designed to look like a basket.This is an example of environmental design.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an example of human media?

Accepted Answer

A) shelf talker 
B) flash mob 
C) electronic wall 
D) kiosk 
E) billboarding 
A) shelf talker 
B) flash mob 
C) electronic wall 
D) kiosk 
E) billboarding

Question 6

________ refers to a website's ability to encourage visitors to stay and investigate the site rather than bounce to another site.

Accepted Answer

A) Navigation 
B) Convergence 
C) Stickiness 
D) Compatibility 
E) Transferability 
A) Navigation 
B) Convergence 
C) Stickiness 
D) Compatibility 
E) Transferability

Question 7

Explain the concept of stickiness and why it is important to the success of a website.

Accepted Answer

A website that is "sticky" encourages vi

Question 8

Which of the following is NOT a merchandising material?

Accepted Answer

A) press release 
B) shelf talker 
C) end-of-aisle display 
D) in-store banner 
E) sample dispenser 
A) press release 
B) shelf talker 
C) end-of-aisle display 
D) in-store banner 
E) sample dispenser

Question 9

Electronic walls and kiosks are both examples of ________.

Accepted Answer

A) earned media 
B) paid media 
C) interactive media 
D) social media 
E) viral media 
A) earned media 
B) paid media 
C) interactive media 
D) social media 
E) viral media

Question 10

Describe at least three ways in which advances in technology have affected direct-response programs.

Accepted Answer

Through the technological advances of on

Which of the following makes a cell phone or smartphone a personal point-of-sale device?

Facebook and Twitter are both microblog sites.

Why are training programs for new employees considered to be part of corporate presence media?

The home offices of the Longaberger Company,which markets a variety of high quality baskets,are housed in a seven-story building designed to look like a basket.This is an example of environmental design.

Which of the following is an example of human media?

________ refers to a website's ability to encourage visitors to stay and investigate the site rather than bounce to another site.

Explain the concept of stickiness and why it is important to the success of a website.

Which of the following is NOT a merchandising material?

Electronic walls and kiosks are both examples of ________.

Describe at least three ways in which advances in technology have affected direct-response programs.

Strategic Brand Communication

Advertising

Public Relations

Action and Interaction: Direct Response and Promotions

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters

Exam 14: Owned,interactive, and Earned Media

Which of the following makes a cell phone or smartphone a personal point-of-sale device?

Facebook and Twitter are both microblog sites.

Why are training programs for new employees considered to be part of corporate presence media?

The home offices of the Longaberger Company,which markets a variety of high quality baskets,are housed in a seven-story building designed to look like a basket.This is an example of environmental design.

Which of the following is an example of human media?

________ refers to a website's ability to encourage visitors to stay and investigate the site rather than bounce to another site.

Explain the concept of stickiness and why it is important to the success of a website.

Which of the following is NOT a merchandising material?

Electronic walls and kiosks are both examples of ________.

Describe at least three ways in which advances in technology have affected direct-response programs.

Strategic Brand Communication

Advertising

Public Relations

Action and Interaction: Direct Response and Promotions

How Brand Communication Works

Strategic Research

Segmenting and Targeting the Audience

Strategic Planning

The Creative Side

Promotional Writing

Visual Communication

Media Basics

Paid Media

Media Planning and Negotiation

Imc Management

Evaluating Imc Effectiveness

Social Impact,responsibility, and Ethics: Is It Right

Filters