Exam 14: Owned,interactive, and Earned Media

Explain how a restaurant might use store-based merchandising.

Which of the following promotional events would most likely include the use of sales kits?

A product's package is both a container for the product and a brand communication vehicle.

One drawback to using email for brand communication is the cost.

Search marketing refers to the use of blogs,linked social networks,and online communities to build relationships with customers.

News releases,fact sheets,and position papers are distributed through which of the following?

Which of the following describes the effect of a grocery shelf filled with packages that prominently display a brand's name or logo?

Which of the following feedback methods involves personally analyzing and reporting on the shopping experience in a store?

Which of the following is a FALSE statement about the use of mobile devices?

Explain the advantages of using online videos for public relations and promotional programs.

The media used in promotions for a store,product,or event are referred to as ________.

On Twitter,users post tweets no longer than 280 characters,otherwise known as ________.

Socialtizing is a combination of ________ and corporate driven social chatter online.

Direct response media are designed to generate a sale with the assistance of a sales person.

Sanjay writes posts for his company's Facebook page.Sanjay's goal is that each post be shared by fans of the page among their own networks.Posting at which of the following times would LEAST likely result in a high percentage of fans sharing the post?

The typical unhappy customer is more likely to contact the brand with his complaint than to share his complaint about a brand with his friends,family,and coworkers.

Buzz is a type of ________ media.

Geotargeting is a form of push marketing.

Refer to the scenario below to answer the questions that follow. Bob and Larry have taken their fly fishing equipment and accessory business,Flies-R-Us,to the Internet because they want to expand their business.However,they don't have much money to use conventional media to drive traffic to their site. -Bob and Larry have a website for Flies-R-Us,a Facebook page,and a Twitter feed.They have had several hits and mentions in the print media and have also aired a series of short commercials on local radio stations with listeners who are likely to be interested in fishing.Which of the following best describes the media strategy for Flies-R-Us?

The term ________ describes how a message spreads on the internet through interconnected networks of acquaintances.