Exam 13: Promotion and Pricing Strategies

Coupons offer cash back to consumers who mail in required proofs of purchase.

Television ads by Logic Insurance,an automobile insurance company,warning drivers against texting while driving are a type of institutional advertisement.

The method of determining the minimum sales volume needed at a certain price level to cover all costs is

Marketers that utilize integrated marketing communications,to gain a competitive advantage,should always narrow their focus on promotional strategies.

Meat & Buns,a burger restaurant,recently announced plans to drop the price of its double cheese burger from $1.99 to just 99 cents in order to match its competitor's pricing.This is an example of a

Caf-All,a coffee shop,uses _____ advertising when it tells people that "hard-working" people prefer its coffee over the coffee sold by its competitor,Moon-Cafe.

Which of these involves is the marketing of products or services using channels such as mobile phones and social media marketing to reach consumers?

Low cost is the key advantage of television advertising.

Top Games Inc.signs professional basketball players and footballers to promote its products.Top Games is using sports stars to increase sales by enhancing the public's _____demand for its brand.

By creating unified promotional messages,an integrated marketing communications strategy focuses on customer needs.

Which of the following pricing objectives will have the most influence on a luxury watchmaker's pricing strategy?

Mountain City,a local bakery wanted to attract more customers,so it began offering a dozen bagels for $5 every Wednesday.The bakery is utilizing _____ pricing to increase its volume of sales.

Viral advertising is often quite expensive.

A disadvantage of using _____ as an advertising medium is their short lifespan.

The use of literature and unusual visual aids is part of the _____stage of the sales process.

In breakeven analysis,the costs that change with the level of production are considered _____ costs.

McDonalds including a toy in each Happy Meal purchase is an example of a premium.

Although a salesperson's work can vary significantly from one company to another,it usually involves a mix of creative selling,missionary selling,and

Motel Plus,a motel chain,utilizes a pricing strategy of maintaining continuous minimum prices rather than relying on sales.This strategy is an example of _____ pricing.

Television is an attractive advertising medium because it