Exam 12: Product and Distribution Strategies

Which of the following is necessary for a brand to be effective?

_____ stock the products they distribute and fill orders from their inventories.

Which of the following is a benefit of family branding?

Nino Warehousing Services stores various types of merchandise in its warehouses but requires third party shipping services to collect and deliver shipments to their destinations.What type of intermediary is Nino Warehousing Services?

Whytech,which was previously well known for its desktop computers,finds that two of its competitors have withdrawn from the market because of the introduction of affordable laptops in the market.This allows Whytech to garner minor profits.In which of the following stages of the product life cycle is Whytech's product?

Goods and services are classified as either consumer or business,depending on the

For Kellogg's,the company's product line constitutes the assortment of cereals manufactured under the Kellogg's name,such as Corn Flakes and Raisin Bran.

Lands' End and other catalog retailers are classified as nonstore,direct sellers of goods.

A brand that has been given legal protection is known as a

BeamAll Corp.manufactures sunscreens with various sun protection factors,which constitutes the company's

Only a few dealers of ABC Corp.,an automobile manufacturer,are located in the Los Angeles metropolitan area.For buyers who will accept no substitute,ABC automobiles are

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand _____ can result in financial gain due to large market shares and less price sensitivity.

Stores like Sam's Club and Costco which sell to members only are an example of a

Round Pie Inc.(RPI),an international pizza restaurant chain,is the first company that is thought of by most people when the product category of pizzas is mentioned.This instance illustrates RPI's

Wholesalers are primarily owned by manufacturers.

Dole Food Company uses a(n)_____ brand to market the company's entire line of food products,including canned fruits,and packaged salads.

Advertising slogans,such as "Just Do It" or "Obey Your Thirst," are _____ that are given legal protection solely to the brand's owner.

Some products can be highly profitable during the later stages of their life cycle because the initial development costs have already been recovered.

The use of direct distribution channels is most common in the _____ market.

Ugo Corp.buys,stores,and transfers cosmetic goods produced by Haven Inc.and sells them to consumers or business users.This scenario indicates that Ugo is a