Question 1

Suman works on creating ways to ensure that customers receive goods at the right time and correct location.Suman is involved in her firm's _____ strategy.

Accepted Answer

A) pricing 
B) promotion 
C) distribution 
D) product 
A) pricing 
B) promotion 
C) distribution 
D) product C

Question 2

A fast-food chain specializing in Chinese food starts serving Indo-Chinese food in order to attract a more varied target audience.This is an example of

Accepted Answer

A) mass customization. 
B) adaptation. 
C) standardization. 
D) organization marketing. 
A) mass customization. 
B) adaptation. 
C) standardization. 
D) organization marketing. B

Question 3

Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes

Accepted Answer

A) relationship management. 
B) customer satisfaction. 
C) relationship marketing. 
D) interpersonal consumer relationships. 
A) relationship management. 
B) customer satisfaction. 
C) relationship marketing. 
D) interpersonal consumer relationships. C

Question 4

The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success.

Accepted Answer

A) True 
 B)False

Question 5

Zhou is reviewing data that shows sales of her company's products during specific hours of each day.What kind of data is Zhou reviewing?

Accepted Answer

A) Survey data 
B) Secondary data 
C) External data 
D) Internal data 
A) Survey data 
B) Secondary data 
C) External data 
D) Internal data

Question 6

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

Accepted Answer

A) Pricing strategy 
B) Distribution strategy 
C) Product strategy 
D) Promotional strategy 
A) Pricing strategy 
B) Distribution strategy 
C) Product strategy 
D) Promotional strategy

Question 7

Branding expert David Armano started The Daniela Project in which he requested the users of Critical Mass,a digital experience design agency,to help support women who have been victims of domestic abuse.The Daniela Project is an example of _____ marketing.

Accepted Answer

A) person 
B) event 
C) cause 
D) place 
A) person 
B) event 
C) cause 
D) place

Question 8

Identify a true statement about traditional drug store chains that double as health care clinics.

Accepted Answer

A) They offer appropriate medication and vaccinations. 
B) They have better diagnostic equipment. 
C) They are low-cost and convenient. 
D) They rarely require any promotional strategies. 
A) They offer appropriate medication and vaccinations. 
B) They have better diagnostic equipment. 
C) They are low-cost and convenient. 
D) They rarely require any promotional strategies.

Question 9

Colormaster Corp.has implemented _____ so that its customers can choose their own fabric,style,individual features,and size.

Accepted Answer

A) relationship production 
B) standardization 
C) organization marketing 
D) mass customization 
A) relationship production 
B) standardization 
C) organization marketing 
D) mass customization

Question 10

Which utility is created when the business firm converts raw materials into finished goods and services?

Accepted Answer

A) Form 
B) Ownership 
C) Exchange 
D) Place 
A) Form 
B) Ownership 
C) Exchange 
D) Place

Question 11

Place utility is created

Accepted Answer

A) when arrangements for the transfer of title from seller to buyer are made. 
B) when the product is made available to the consumer at a time the consumer wants to buy it. 
C) by having the good or service available at a convenient location when the consumer wants to buy it. 
D) when the business firm converts raw materials into finished products. 
A) when arrangements for the transfer of title from seller to buyer are made. 
B) when the product is made available to the consumer at a time the consumer wants to buy it. 
C) by having the good or service available at a convenient location when the consumer wants to buy it. 
D) when the business firm converts raw materials into finished products.

Question 12

Personal determinants in the buying decision include all of the following EXCEPT

Accepted Answer

A) needs and motives. 
B) perceptions. 
C) learning and self-concept. 
D) cultural experiences. 
A) needs and motives. 
B) perceptions. 
C) learning and self-concept. 
D) cultural experiences.

Question 13

Standardization would be most appropriate for all of the following products EXCEPT

Accepted Answer

A) checking accounts. 
B) chemicals. 
C) steel. 
D) commercial aircraft. 
A) checking accounts. 
B) chemicals. 
C) steel. 
D) commercial aircraft.

Question 14

End-use segmentation focuses on the precise way a B2B purchaser will use a product.

Accepted Answer

A) True 
 B)False

Question 15

The marketing of a social concern or issue such as preventing child abuse is known as _____ marketing.

Accepted Answer

A) cause 
B) person 
C) place 
D) organization 
A) cause 
B) person 
C) place 
D) organization

Question 16

Because not-for-profit organizations do not compete for dollars as commercial businesses do,marketing strategies are not essential for them.

Accepted Answer

A) True 
 B)False

Question 17

The information collected in massive amounts and at unprecedented speed from both traditional and digital sources to be used in business decision making is called

Accepted Answer

A) market research. 
B) primary data. 
C) big data. 
D) business intelligence. 
A) market research. 
B) primary data. 
C) big data. 
D) business intelligence.

Question 18

Marketing is a process that begins with discovering unmet customer need.

Accepted Answer

A) True 
 B)False

Question 19

Cuba is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.

Accepted Answer

A) demographics 
B) end-use 
C) psychographics 
D) product 
A) demographics 
B) end-use 
C) psychographics 
D) product

Question 20

Javier is using demographic data methods for segmenting a market.He will use all of the following EXCEPT

Accepted Answer

A) age. 
B) education. 
C) location. 
D) income. 
A) age. 
B) education. 
C) location. 
D) income.

Suman works on creating ways to ensure that customers receive goods at the right time and correct location.Suman is involved in her firm's _____ strategy.

A fast-food chain specializing in Chinese food starts serving Indo-Chinese food in order to attract a more varied target audience.This is an example of

Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes

The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success.

Zhou is reviewing data that shows sales of her company's products during specific hours of each day.What kind of data is Zhou reviewing?

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

Branding expert David Armano started The Daniela Project in which he requested the users of Critical Mass,a digital experience design agency,to help support women who have been victims of domestic abuse.The Daniela Project is an example of _____ marketing.

Identify a true statement about traditional drug store chains that double as health care clinics.

Colormaster Corp.has implemented _____ so that its customers can choose their own fabric,style,individual features,and size.

Which utility is created when the business firm converts raw materials into finished goods and services?

Place utility is created

Personal determinants in the buying decision include all of the following EXCEPT

Standardization would be most appropriate for all of the following products EXCEPT

End-use segmentation focuses on the precise way a B2B purchaser will use a product.

The marketing of a social concern or issue such as preventing child abuse is known as _____ marketing.

Because not-for-profit organizations do not compete for dollars as commercial businesses do,marketing strategies are not essential for them.

The information collected in massive amounts and at unprecedented speed from both traditional and digital sources to be used in business decision making is called

Marketing is a process that begins with discovering unmet customer need.

Cuba is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.

Javier is using demographic data methods for segmenting a market.He will use all of the following EXCEPT

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment,teamwork,and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 11: Customer-Driven Marketing

Suman works on creating ways to ensure that customers receive goods at the right time and correct location.Suman is involved in her firm's _____ strategy.

A fast-food chain specializing in Chinese food starts serving Indo-Chinese food in order to attract a more varied target audience.This is an example of

Developing and maintaining long-term,cost-effective exchange relationships with individual customers,suppliers,employees,and other partners for mutual benefit characterizes

The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success.

Zhou is reviewing data that shows sales of her company's products during specific hours of each day.What kind of data is Zhou reviewing?

Which of the following marketing decision areas may be subject to government regulation and public scrutiny but can be a powerful competitive tool for a business?

Branding expert David Armano started The Daniela Project in which he requested the users of Critical Mass,a digital experience design agency,to help support women who have been victims of domestic abuse.The Daniela Project is an example of _____ marketing.

Identify a true statement about traditional drug store chains that double as health care clinics.

Colormaster Corp.has implemented _____ so that its customers can choose their own fabric,style,individual features,and size.

Which utility is created when the business firm converts raw materials into finished goods and services?

Place utility is created

Personal determinants in the buying decision include all of the following EXCEPT

Standardization would be most appropriate for all of the following products EXCEPT

End-use segmentation focuses on the precise way a B2B purchaser will use a product.

The marketing of a social concern or issue such as preventing child abuse is known as _____ marketing.

Because not-for-profit organizations do not compete for dollars as commercial businesses do,marketing strategies are not essential for them.

The information collected in massive amounts and at unprecedented speed from both traditional and digital sources to be used in business decision making is called

Marketing is a process that begins with discovering unmet customer need.

Cuba is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.

Javier is using demographic data methods for segmenting a market.He will use all of the following EXCEPT

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Business Today

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment,teamwork,and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters