Question 1

Describe sponsorship marketing.

Accepted Answer

Sponsorship marketing occurs w

Question 2

In a marketing communications and impact on brand image there is "no such thing as bad publicity."

Accepted Answer

A) True 
 B)False

Question 3

A local restaurant that pays for the arena to host a rodeo for children with disabilities is involved in:

Accepted Answer

A) sponsorship marketing. 
B) event marketing. 
C) mobile marketing. 
D) cause-related marketing. 
A) sponsorship marketing. 
B) event marketing. 
C) mobile marketing. 
D) cause-related marketing.

Question 4

Based on U.S.consumer segmentation of consumer attitudes toward green marketing,each of the following groups is not committed to green marketing or has little commitment,except:

Accepted Answer

A) Sprouts. 
B) Grousers. 
C) True Blue Greens. 
D) Basic Browns. 
A) Sprouts. 
B) Grousers. 
C) True Blue Greens. 
D) Basic Browns.

Question 5

Greenback Green consumers are less committed to environmentally safe products.

Accepted Answer

A) True 
 B)False

Question 6

The human resource department of a company plays a vital role in preparing effective internal public relations messages.

Accepted Answer

A) True 
 B)False

Question 7

The public relations department is the area in a company that:

Accepted Answer

A) manages publicity and other communications with all groups that have contact with a firm. 
B) manages advertising and promotions. 
C) monitors quality control and operations. 
D) handles in-bound telemarketing calls. 
A) manages publicity and other communications with all groups that have contact with a firm. 
B) manages advertising and promotions. 
C) monitors quality control and operations. 
D) handles in-bound telemarketing calls.

Question 8

A local race car driver who displays advertising on his or her car is involved in which type of marketing?

Accepted Answer

A) Sponsorship 
B) Event 
C) Mobile 
D) Cause-related 
A) Sponsorship 
B) Event 
C) Mobile 
D) Cause-related

Question 9

Damage control is:

Accepted Answer

A) almost always effective. 
B) reacting to negative events caused by a company error,consumer grievances,or exaggerated negative press. 
C) a public relations program designed to reach every purchasing group. 
D) not always advertised or promoted by companies involved. 
A) almost always effective. 
B) reacting to negative events caused by a company error,consumer grievances,or exaggerated negative press. 
C) a public relations program designed to reach every purchasing group. 
D) not always advertised or promoted by companies involved.

Describe sponsorship marketing.

In a marketing communications and impact on brand image there is "no such thing as bad publicity."

A local restaurant that pays for the arena to host a rodeo for children with disabilities is involved in:

Based on U.S.consumer segmentation of consumer attitudes toward green marketing,each of the following groups is not committed to green marketing or has little commitment,except:

Greenback Green consumers are less committed to environmentally safe products.

The human resource department of a company plays a vital role in preparing effective internal public relations messages.

The public relations department is the area in a company that:

A local race car driver who displays advertising on his or her car is involved in which type of marketing?

Damage control is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 13: Public Relations and Sponsorship Programs

Describe sponsorship marketing.

In a marketing communications and impact on brand image there is "no such thing as bad publicity."

A local restaurant that pays for the arena to host a rodeo for children with disabilities is involved in:

Based on U.S.consumer segmentation of consumer attitudes toward green marketing,each of the following groups is not committed to green marketing or has little commitment,except:

Greenback Green consumers are less committed to environmentally safe products.

The human resource department of a company plays a vital role in preparing effective internal public relations messages.

The public relations department is the area in a company that:

A local race car driver who displays advertising on his or her car is involved in which type of marketing?

Damage control is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters