Exam 13: Public Relations and Sponsorship Programs

The functions of public relations include each of the following except:

Most consumers will purchase green products even when the quality is slightly lower.

Special interest groups are:

Cause-related marketing and green marketing are essentially the same activity.

In terms of using an impression management technique to respond to negative publicity,a company that makes the negative incident appear minor or trivial is using the remedial approach of:

The unit in a company that manages publicity and other communications with all groups that has contact with a firm is the department of:

When tires on new Ford vehicles were blowing out prematurely,Ford CEO Jacques Nasser blamed Bridgestone/Firestone for the problem.He stated it was not Ford's fault.Nasser used which method?

What is greenwashing and what are the potential negative effects of it?

Biodegradable laundry detergent is an example of:

If negative publicity is combated in a chat room on the internet,the approach being used is an:

Each of the following is an external stakeholder,except:

Employees are external stakeholders of an organization.

The key to cause-related marketing is finding a cause that resonates with consumers,whether or not that cause matches a particular company's business.

When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing,the proactive prevention strategy approach being used was:

In a public relations program,a hit is:

Impression management is the process of making an apology for a mistake.

Sponsoring cultural events,such as classical music groups,jazz bands,visual art exhibits,and noted painters,best fits manufacturers and mass merchandising types of retail stores.

Proactive prevention strategies for image damage include:

Of the internal stakeholders,the group that is the most critical to the success of a firm is the:

While Coca-Cola is involved in pro-environmental activities,the company does not widely publicize these activities because company leaders believe they will not gain more customers from the publicity.