Question 1

Which of the following statements about a corporation's reputation is true?

Accepted Answer

A) Most corporate leaders clearly understand the reputations of their companies. 
B) Reputation of a company is not important for individuals seeking employment at a company. 
C) The company's reputation is vulnerable to both internal and external negative events. 
D) In the past decade most consumers have expressed greater trust and respect for various corporations,meaning the reputations have improved. 
A) Most corporate leaders clearly understand the reputations of their companies. 
B) Reputation of a company is not important for individuals seeking employment at a company. 
C) The company's reputation is vulnerable to both internal and external negative events. 
D) In the past decade most consumers have expressed greater trust and respect for various corporations,meaning the reputations have improved.

Question 2

Crisis management involves accepting the blame for an event and offering an apology or vigorously defending the company when negative charges have been made.

Accepted Answer

A) True 
 B)False

Question 3

Developing products that are environmentally-friendly is called:

Accepted Answer

A) cause-related marketing. 
B) event marketing. 
C) green marketing. 
D) positive public relations. 
A) cause-related marketing. 
B) event marketing. 
C) green marketing. 
D) positive public relations.

Question 4

Sports represent the majority of all sponsorships.

Accepted Answer

A) True 
 B)False

Question 5

Reactive image damage control strategies include each of the following except:

Accepted Answer

A) internet interventions. 
B) entitling strategies. 
C) crisis management programs. 
D) impression management techniques. 
A) internet interventions. 
B) entitling strategies. 
C) crisis management programs. 
D) impression management techniques.

Question 6

What is green marketing and what approaches can a firm use in green marketing?

Accepted Answer

Green marketing is the development and p

Question 7

An apology strategy is a proactive impression management technique that is often used by companies when negative events occur.

Accepted Answer

A) True 
 B)False

Question 8

The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident.It was beyond our control." The statement is a form of:

Accepted Answer

A) expression of innocence. 
B) excuse. 
C) rationalization. 
D) justification. 
A) expression of innocence. 
B) excuse. 
C) rationalization. 
D) justification.

Question 9

Proactive prevention strategies include entitlings and enhancements.

Accepted Answer

A) True 
 B)False

Question 10

Due to cultural differences,public relations programs have become less important in international marketing efforts.

Accepted Answer

A) True 
 B)False

Question 11

When planning a sponsorship or event marketing program,after the marketing team matches the event with the company's customers,vendors,or employees,the next step would be to:

Accepted Answer

A) promote the sponsorship or event. 
B) differentiate the sponsorship or event. 
C) create objectives. 
D) track results. 
A) promote the sponsorship or event. 
B) differentiate the sponsorship or event. 
C) create objectives. 
D) track results.

Question 12

An apology strategy to manage a negative publicity situation should include each of the following elements except:

Accepted Answer

A) names of individuals who were responsible for wrong behavior. 
B) rejection of the inappropriate behavior. 
C) approval of the appropriate behavior. 
D) offer of compensation or penance to correct the wrong. 
A) names of individuals who were responsible for wrong behavior. 
B) rejection of the inappropriate behavior. 
C) approval of the appropriate behavior. 
D) offer of compensation or penance to correct the wrong.

Question 13

Describe impression management.

Accepted Answer

Impression management is tryin

Question 14

Marketers engage in cause-related marketing for each of the following reasons except:

Accepted Answer

A) help develop stronger brands. 
B) help move consumers toward brand loyalty. 
C) encourage consumers to switch brands. 
D) increase the level of brand parity. 
A) help develop stronger brands. 
B) help move consumers toward brand loyalty. 
C) encourage consumers to switch brands. 
D) increase the level of brand parity.

Question 15

A Hispanic fiesta held in Houston,Texas funded by a food company is an example of:

Accepted Answer

A) sponsorship marketing. 
B) event marketing. 
C) cause-related marketing. 
D) a cross-promotion. 
A) sponsorship marketing. 
B) event marketing. 
C) cause-related marketing. 
D) a cross-promotion.

Question 16

Which format has experienced increased usage in sponsorship programs?

Accepted Answer

A) Television advertising 
B) PR hits 
C) Blogs and social media 
D) Public relations 
A) Television advertising 
B) PR hits 
C) Blogs and social media 
D) Public relations

Question 17

Based on U.S.consumer segmentation of consumer attitudes toward green marketing,the group most willing to buy green marketing products and is politically active is:

Accepted Answer

A) True Blue Greens. 
B) Greenback Greens. 
C) Sprouts. 
D) Basic Buyers. 
A) True Blue Greens. 
B) Greenback Greens. 
C) Sprouts. 
D) Basic Buyers.

Question 18

The public relations department in a business is the area that manages publicity and communications with stakeholders that are in contact with the company.

Accepted Answer

A) True 
 B)False

Question 19

The consumer segment called Environmental Browns is the most likely to buy environmentally safe products.

Accepted Answer

A) True 
 B)False

Question 20

In terms of expenditures on sponsorships and events the second largest category of expenditures is for the arts.

Accepted Answer

A) True 
 B)False

Which of the following statements about a corporation's reputation is true?

Crisis management involves accepting the blame for an event and offering an apology or vigorously defending the company when negative charges have been made.

Developing products that are environmentally-friendly is called:

Sports represent the majority of all sponsorships.

Reactive image damage control strategies include each of the following except:

What is green marketing and what approaches can a firm use in green marketing?

An apology strategy is a proactive impression management technique that is often used by companies when negative events occur.

The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident.It was beyond our control." The statement is a form of:

Proactive prevention strategies include entitlings and enhancements.

Due to cultural differences,public relations programs have become less important in international marketing efforts.

When planning a sponsorship or event marketing program,after the marketing team matches the event with the company's customers,vendors,or employees,the next step would be to:

An apology strategy to manage a negative publicity situation should include each of the following elements except:

Describe impression management.

Marketers engage in cause-related marketing for each of the following reasons except:

A Hispanic fiesta held in Houston,Texas funded by a food company is an example of:

Which format has experienced increased usage in sponsorship programs?

Based on U.S.consumer segmentation of consumer attitudes toward green marketing,the group most willing to buy green marketing products and is politically active is:

The public relations department in a business is the area that manages publicity and communications with stakeholders that are in contact with the company.

The consumer segment called Environmental Browns is the most likely to buy environmentally safe products.

In terms of expenditures on sponsorships and events the second largest category of expenditures is for the arts.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 13: Public Relations and Sponsorship Programs

Which of the following statements about a corporation's reputation is true?

Crisis management involves accepting the blame for an event and offering an apology or vigorously defending the company when negative charges have been made.

Developing products that are environmentally-friendly is called:

Sports represent the majority of all sponsorships.

Reactive image damage control strategies include each of the following except:

What is green marketing and what approaches can a firm use in green marketing?

An apology strategy is a proactive impression management technique that is often used by companies when negative events occur.

The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident.It was beyond our control." The statement is a form of:

Proactive prevention strategies include entitlings and enhancements.

Due to cultural differences,public relations programs have become less important in international marketing efforts.

When planning a sponsorship or event marketing program,after the marketing team matches the event with the company's customers,vendors,or employees,the next step would be to:

An apology strategy to manage a negative publicity situation should include each of the following elements except:

Describe impression management.

Marketers engage in cause-related marketing for each of the following reasons except:

A Hispanic fiesta held in Houston,Texas funded by a food company is an example of:

Which format has experienced increased usage in sponsorship programs?

Based on U.S.consumer segmentation of consumer attitudes toward green marketing,the group most willing to buy green marketing products and is politically active is:

The public relations department in a business is the area that manages publicity and communications with stakeholders that are in contact with the company.

The consumer segment called Environmental Browns is the most likely to buy environmentally safe products.

In terms of expenditures on sponsorships and events the second largest category of expenditures is for the arts.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters