Question 1

Impression management includes justifications,which are expressions of innocence.

Accepted Answer

A) True 
 B)False

Question 2

When Interstate Batteries receives a positive news story about its involvement with NASCAR,it is an example of a(n):

Accepted Answer

A) sports involvement. 
B) stakeholder statement. 
C) advertising equivalent. 
D) public relations hit. 
A) sports involvement. 
B) stakeholder statement. 
C) advertising equivalent. 
D) public relations hit.

Question 3

A department of communications can be designed to handle all of the marketing as well as public relations activities for a firm.

Accepted Answer

A) True 
 B)False

Question 4

Describe sponsorship marketing.

Accepted Answer

Sponsorship marketing occurs w

Question 5

When dealing with a negative situation,if company leaders provide information designed to convince others that the company was not responsible for the negative situation,the company is using an excuse as a form of impression management.

Accepted Answer

A) True 
 B)False

Question 6

Corporate social responsibility is:

Accepted Answer

A) less of a concern due to better quality governmental oversight of business. 
B) a form of marketing based on sponsorships and events. 
C) the obligation consumers have to shop from companies engaged in greenwashing. 
D) the obligation an organization has to be ethical,accountable,and reactive to the needs of society. 
A) less of a concern due to better quality governmental oversight of business. 
B) a form of marketing based on sponsorships and events. 
C) the obligation consumers have to shop from companies engaged in greenwashing. 
D) the obligation an organization has to be ethical,accountable,and reactive to the needs of society.

Question 7

Damage control involves reacting to negative events caused by a company error,grievances filed by consumers,or exaggerated negative news stories.

Accepted Answer

A) True 
 B)False

Question 8

Damage control is only used when consumers make unjustified complaints against a company.

Accepted Answer

A) True 
 B)False

Question 9

A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.

Accepted Answer

A) True 
 B)False

Question 10

Most company leaders do a thorough job of understanding the corporation's reputation.

Accepted Answer

A) True 
 B)False

Question 11

What are the two forms of preventive damage control measures?

Accepted Answer

Entitlings,where the company claims resp

Question 12

Interstate Batteries' involvement with NASCAR is an example of:

Accepted Answer

A) involvement. 
B) event marketing. 
C) green marketing. 
D) sponsorship. 
A) involvement. 
B) event marketing. 
C) green marketing. 
D) sponsorship.

Question 13

Based on U.S.consumer segmentation of consumer attitudes toward green marketing,the group that includes heavy users of green marketing products,but is not politically active is called:

Accepted Answer

A) True Blue Greens. 
B) Greenback Greens. 
C) Sprouts. 
D) Basic Buyers. 
A) True Blue Greens. 
B) Greenback Greens. 
C) Sprouts. 
D) Basic Buyers.

Question 14

In using impression management in a crisis situation,the firm must acknowledge its inappropriate behavior and make a commitment not to engage in any further inappropriate behavior.

Accepted Answer

A) True 
 B)False

Question 15

Assessment of a corporation's reputation begins:

Accepted Answer

A) when company leaders take the time to conduct surveys and interviews to learn what people think of the organization,both internal and external to the company. 
B) with hiring a public relations firm to conduct a public relations audit of the firm's publicity. 
C) by counting hits a company has received in the public press. 
D) by developing a corporate image-building campaign. 
A) when company leaders take the time to conduct surveys and interviews to learn what people think of the organization,both internal and external to the company. 
B) with hiring a public relations firm to conduct a public relations audit of the firm's publicity. 
C) by counting hits a company has received in the public press. 
D) by developing a corporate image-building campaign.

Question 16

In proactive prevention strategies,enhancements involve the attempt to increase the desirable outcome of an event in the eyes of the public.

Accepted Answer

A) True 
 B)False

Question 17

Assessment of a firm's reputation begins with company leaders taking the time to conduct surveys and interviews of what people think of the company.

Accepted Answer

A) True 
 B)False

Question 18

True Blue Greens and Sprouts are heavy users of green products.

Accepted Answer

A) True 
 B)False

Question 19

Paying for entry fees into a league and uniforms for a Little League soccer team is an example of:

Accepted Answer

A) sponsorship marketing. 
B) event marketing. 
C) cause-related marketing. 
D) an ineffective contact point. 
A) sponsorship marketing. 
B) event marketing. 
C) cause-related marketing. 
D) an ineffective contact point.

Question 20

Cause-related marketing can reduce the problem of brand equity by helping consumers feel more loyal to a brand.

Accepted Answer

A) True 
 B)False

Impression management includes justifications,which are expressions of innocence.

When Interstate Batteries receives a positive news story about its involvement with NASCAR,it is an example of a(n):

A department of communications can be designed to handle all of the marketing as well as public relations activities for a firm.

Describe sponsorship marketing.

When dealing with a negative situation,if company leaders provide information designed to convince others that the company was not responsible for the negative situation,the company is using an excuse as a form of impression management.

Corporate social responsibility is:

Damage control involves reacting to negative events caused by a company error,grievances filed by consumers,or exaggerated negative news stories.

Damage control is only used when consumers make unjustified complaints against a company.

A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.

Most company leaders do a thorough job of understanding the corporation's reputation.

What are the two forms of preventive damage control measures?

Interstate Batteries' involvement with NASCAR is an example of:

Based on U.S.consumer segmentation of consumer attitudes toward green marketing,the group that includes heavy users of green marketing products,but is not politically active is called:

In using impression management in a crisis situation,the firm must acknowledge its inappropriate behavior and make a commitment not to engage in any further inappropriate behavior.

Assessment of a corporation's reputation begins:

In proactive prevention strategies,enhancements involve the attempt to increase the desirable outcome of an event in the eyes of the public.

Assessment of a firm's reputation begins with company leaders taking the time to conduct surveys and interviews of what people think of the company.

True Blue Greens and Sprouts are heavy users of green products.

Paying for entry fees into a league and uniforms for a Little League soccer team is an example of:

Cause-related marketing can reduce the problem of brand equity by helping consumers feel more loyal to a brand.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 13: Public Relations and Sponsorship Programs

Impression management includes justifications,which are expressions of innocence.

When Interstate Batteries receives a positive news story about its involvement with NASCAR,it is an example of a(n):

A department of communications can be designed to handle all of the marketing as well as public relations activities for a firm.

Describe sponsorship marketing.

When dealing with a negative situation,if company leaders provide information designed to convince others that the company was not responsible for the negative situation,the company is using an excuse as a form of impression management.

Corporate social responsibility is:

Damage control involves reacting to negative events caused by a company error,grievances filed by consumers,or exaggerated negative news stories.

Damage control is only used when consumers make unjustified complaints against a company.

A strong company image that takes years to build may be destroyed in just a few weeks or months if something bad happens.

Most company leaders do a thorough job of understanding the corporation's reputation.

What are the two forms of preventive damage control measures?

Interstate Batteries' involvement with NASCAR is an example of:

Based on U.S.consumer segmentation of consumer attitudes toward green marketing,the group that includes heavy users of green marketing products,but is not politically active is called:

In using impression management in a crisis situation,the firm must acknowledge its inappropriate behavior and make a commitment not to engage in any further inappropriate behavior.

Assessment of a corporation's reputation begins:

In proactive prevention strategies,enhancements involve the attempt to increase the desirable outcome of an event in the eyes of the public.

Assessment of a firm's reputation begins with company leaders taking the time to conduct surveys and interviews of what people think of the company.

True Blue Greens and Sprouts are heavy users of green products.

Paying for entry fees into a league and uniforms for a Little League soccer team is an example of:

Cause-related marketing can reduce the problem of brand equity by helping consumers feel more loyal to a brand.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters