Question 1

Claiming responsibility for positive outcomes of events is:

Accepted Answer

A) affirmative social responsibility. 
B) acclaiming. 
C) entitling. 
D) an enhancement. 
A) affirmative social responsibility. 
B) acclaiming. 
C) entitling. 
D) an enhancement.

Question 2

Claiming to be environmentally-friendly when a company is not is referred to as:

Accepted Answer

A) greenwashing. 
B) green marketing. 
C) brown washing. 
D) green entitlement. 
A) greenwashing. 
B) green marketing. 
C) brown washing. 
D) green entitlement.

Question 3

When choosing an event to sponsor,the event should not only meet the firm's objective,but it should also be a good match with the firm's customers,vendors,or employees.

Accepted Answer

A) True 
 B)False

Question 4

Impression management includes justifications,which use logic designed to reduce the degree of negativity associated with the predicament.

Accepted Answer

A) True 
 B)False

Question 5

Sponsorship marketing occurs when a company pays money to sponsor a person or group involved in an activity.

Accepted Answer

A) True 
 B)False

Question 6

The conscious or unconscious attempt to control images in social situations is:

Accepted Answer

A) crisis management. 
B) enhancement. 
C) social responsibility. 
D) impression management. 
A) crisis management. 
B) enhancement. 
C) social responsibility. 
D) impression management.

Question 7

When a company advertises,develops consumer promotions,such as a contest,and develops other marketing communications as a tie-in with an event marketing program,it is called which type of promotion?

Accepted Answer

A) Local 
B) Corporate 
C) Advertising 
D) Cross 
A) Local 
B) Corporate 
C) Advertising 
D) Cross

Question 8

Cause-related marketing is important to nonprofit organizations because of increased competition among nonprofits for corporate support.

Accepted Answer

A) True 
 B)False

Question 9

What objectives are associated with sponsorship marketing?

Accepted Answer

They can seek to:
∙ enhance a company's

Question 10

Green marketing is the development and promotion of products that are environmentally safe.

Accepted Answer

A) True 
 B)False

Question 11

Entitlings and enhancements are forms of:

Accepted Answer

A) reactive damage control strategies. 
B) acclaiming. 
C) proactive prevention strategies for image damage. 
D) crisis management. 
A) reactive damage control strategies. 
B) acclaiming. 
C) proactive prevention strategies for image damage. 
D) crisis management.

Question 12

When a firm supports a specific event,such as a local youth baseball tournament,it is which type of marketing?

Accepted Answer

A) Sponsorship 
B) Event 
C) Cause-related 
D) Tie-in 
A) Sponsorship 
B) Event 
C) Cause-related 
D) Tie-in

Question 13

Which statement below reflects current consumer attitudes towards businesses?

Accepted Answer

A) Most consumers believe that as a general rule,businesses follow good practices.It is the few that have been caught that generate the worst publicity. 
B) Most consumers believe corporate scandals,accounting fraud,and CEO greed are on the decline. 
C) Consumers are leery of big businesses,suspicious of business motives,and are unsure if any company can be trusted. 
D) Consumers believe big businesses cannot be trusted,but small businesses are normally honest and reputable. 
A) Most consumers believe that as a general rule,businesses follow good practices.It is the few that have been caught that generate the worst publicity. 
B) Most consumers believe corporate scandals,accounting fraud,and CEO greed are on the decline. 
C) Consumers are leery of big businesses,suspicious of business motives,and are unsure if any company can be trusted. 
D) Consumers believe big businesses cannot be trusted,but small businesses are normally honest and reputable.

Question 14

When creating a sponsorship program,marketers should match the audience profile with the company's target market.

Accepted Answer

A) True 
 B)False

Question 15

Who are the major external stakeholders for a public relations department to consider?

Accepted Answer

∙ Channel members
∙ Customers

Question 16

A company that stops using Styrofoam containers due to harm of the environment and starts using recycled paper provides an example of:

Accepted Answer

A) event marketing. 
B) green marketing. 
C) altruistic effort. 
D) cause-related marketing. 
A) event marketing. 
B) green marketing. 
C) altruistic effort. 
D) cause-related marketing.

Question 17

When a company pays money to sponsor an individual or a group or team that participates in an activity,it is called:

Accepted Answer

A) public relations. 
B) advertising expenditures. 
C) social media marketing. 
D) sponsorship marketing. 
A) public relations. 
B) advertising expenditures. 
C) social media marketing. 
D) sponsorship marketing.

Question 18

The marketing or social media department makes sure internal publics and the general public are both aware of a corporation's social responsibility efforts.

Accepted Answer

A) True 
 B)False

Question 19

Sponsorships and event marketing have increased in popularity during past decades due to their ability to enhance brand equity and brand awareness.

Accepted Answer

A) True 
 B)False

Question 20

Wholly Guacamole advertising a special brand alliance with Sonic restaurants is an example of:

Accepted Answer

A) sponsorship marketing. 
B) event marketing. 
C) specialty marketing. 
D) a cross-promotion. 
A) sponsorship marketing. 
B) event marketing. 
C) specialty marketing. 
D) a cross-promotion.

Claiming responsibility for positive outcomes of events is:

Claiming to be environmentally-friendly when a company is not is referred to as:

When choosing an event to sponsor,the event should not only meet the firm's objective,but it should also be a good match with the firm's customers,vendors,or employees.

Impression management includes justifications,which use logic designed to reduce the degree of negativity associated with the predicament.

Sponsorship marketing occurs when a company pays money to sponsor a person or group involved in an activity.

The conscious or unconscious attempt to control images in social situations is:

When a company advertises,develops consumer promotions,such as a contest,and develops other marketing communications as a tie-in with an event marketing program,it is called which type of promotion?

Cause-related marketing is important to nonprofit organizations because of increased competition among nonprofits for corporate support.

What objectives are associated with sponsorship marketing?

Green marketing is the development and promotion of products that are environmentally safe.

Entitlings and enhancements are forms of:

When a firm supports a specific event,such as a local youth baseball tournament,it is which type of marketing?

Which statement below reflects current consumer attitudes towards businesses?

When creating a sponsorship program,marketers should match the audience profile with the company's target market.

Who are the major external stakeholders for a public relations department to consider?

A company that stops using Styrofoam containers due to harm of the environment and starts using recycled paper provides an example of:

When a company pays money to sponsor an individual or a group or team that participates in an activity,it is called:

The marketing or social media department makes sure internal publics and the general public are both aware of a corporation's social responsibility efforts.

Sponsorships and event marketing have increased in popularity during past decades due to their ability to enhance brand equity and brand awareness.

Wholly Guacamole advertising a special brand alliance with Sonic restaurants is an example of:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 13: Public Relations and Sponsorship Programs

Claiming responsibility for positive outcomes of events is:

Claiming to be environmentally-friendly when a company is not is referred to as:

When choosing an event to sponsor,the event should not only meet the firm's objective,but it should also be a good match with the firm's customers,vendors,or employees.

Impression management includes justifications,which use logic designed to reduce the degree of negativity associated with the predicament.

Sponsorship marketing occurs when a company pays money to sponsor a person or group involved in an activity.

The conscious or unconscious attempt to control images in social situations is:

When a company advertises,develops consumer promotions,such as a contest,and develops other marketing communications as a tie-in with an event marketing program,it is called which type of promotion?

Cause-related marketing is important to nonprofit organizations because of increased competition among nonprofits for corporate support.

What objectives are associated with sponsorship marketing?

Green marketing is the development and promotion of products that are environmentally safe.

Entitlings and enhancements are forms of:

When a firm supports a specific event,such as a local youth baseball tournament,it is which type of marketing?

Which statement below reflects current consumer attitudes towards businesses?

When creating a sponsorship program,marketers should match the audience profile with the company's target market.

Who are the major external stakeholders for a public relations department to consider?

A company that stops using Styrofoam containers due to harm of the environment and starts using recycled paper provides an example of:

When a company pays money to sponsor an individual or a group or team that participates in an activity,it is called:

The marketing or social media department makes sure internal publics and the general public are both aware of a corporation's social responsibility efforts.

Sponsorships and event marketing have increased in popularity during past decades due to their ability to enhance brand equity and brand awareness.

Wholly Guacamole advertising a special brand alliance with Sonic restaurants is an example of:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters