Question 1

________ is/are the immediate and direct response of the sensory organs to stimuli.

Accepted Answer

A)  Sensory receptors 
B)  Sensation 
C)  Sensory input 
D)  Sensory adaptation 
E)  Sensory blocking 
A)  Sensory receptors 
B)  Sensation 
C)  Sensory input 
D)  Sensory adaptation 
E)  Sensory blocking

Question 2

What is the FOURTH step in the positioning process?

Accepted Answer

A)  Create a positioning statement focused on the benefits and value that the product provides. 
B)  Determine the target market's preferred combination of attributes. 
C)  Define the market in which the product or brand competes, relevant buyers and competitors. 
D)  Develop a distinctive, differentiating, value-based positioning concept. 
E)  Research how consumers perceive competing offerings on relevant attributes. 
A)  Create a positioning statement focused on the benefits and value that the product provides. 
B)  Determine the target market's preferred combination of attributes. 
C)  Define the market in which the product or brand competes, relevant buyers and competitors. 
D)  Develop a distinctive, differentiating, value-based positioning concept. 
E)  Research how consumers perceive competing offerings on relevant attributes.

________ is/are the immediate and direct response of the sensory organs to stimuli.

What is the FOURTH step in the positioning process?

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 4: Consumer Perception and Positioning

________ is/are the immediate and direct response of the sensory organs to stimuli.

What is the FOURTH step in the positioning process?

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

The Family and Its Social Class Standing

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters