Question 1

During the ________ stage of the traditional family life cycle, married couples tend to be most comfortable financially.

Accepted Answer

A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution 
A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution D

Question 2

Why are mothers generally stronger consumer socialization agents than their husbands?

Accepted Answer

Mothers are more involved with their children, they often control their children's exposure to commercial messages, they provide instruction in the skills needed to be consumers, and they regulate the amount of money children can spend and how they spend it.

Question 3

Social comparison theory suggests that ________.

Accepted Answer

A)  power is related to the amount of economic assets an individual has 
B)  wealth is related to the degree of influence over others an individual has 
C)  social stratification is only present in materialistic societies, as has been the case throughout the history of human existence 
D)  individuals compare their own material possessions with those owned by others in order to determine relative social standing 
E)  belonging to a given social class is no longer reflected in differences in values, attitudes, and behaviors 
A)  power is related to the amount of economic assets an individual has 
B)  wealth is related to the degree of influence over others an individual has 
C)  social stratification is only present in materialistic societies, as has been the case throughout the history of human existence 
D)  individuals compare their own material possessions with those owned by others in order to determine relative social standing 
E)  belonging to a given social class is no longer reflected in differences in values, attitudes, and behaviors D

Question 4

Which group is most likely to consume healthy food items and avoid convenience foods?

Accepted Answer

A)  dual low occupation career couples, white-collar husband 
B)  nonworking wives 
C)  low husband occupation households 
D)  dual low occupation career couples, blue-collar husband 
E)  very high occupation career couples 
A)  dual low occupation career couples, white-collar husband 
B)  nonworking wives 
C)  low husband occupation households 
D)  dual low occupation career couples, blue-collar husband 
E)  very high occupation career couples

Question 5

SMITH MINI CASE: Nathan Smith is single and lives in Detroit, where he works on the assembly line at the local automobile manufacturing plant and is a member of the Automobile Workers Union. He views work as a means to buy things to enhance his leisure time and recently purchased a new television so that he could better watch his favorite team, the Detroit Lions, play football. Nathan has always followed the Lions, largely because his dad was a big Lions fan.
-In the SMITH MINI CASE, which of the following is most likely to describe Nathan?

Accepted Answer

A)  Nathan uses his credit card as a convenient substitute for cash. 
B)  Nathan perceives himself to be empowered in the sense that he can achieve whatever he sets his mind to. 
C)  Nathan saves money primarily in the interest of safety and security. 
D)  Nathan is likely to attend the theater and concerts. 
E)  Nathan prefers to spend his leisure time on cerebral activities, like reading or visiting museums. 
A)  Nathan uses his credit card as a convenient substitute for cash. 
B)  Nathan perceives himself to be empowered in the sense that he can achieve whatever he sets his mind to. 
C)  Nathan saves money primarily in the interest of safety and security. 
D)  Nathan is likely to attend the theater and concerts. 
E)  Nathan prefers to spend his leisure time on cerebral activities, like reading or visiting museums.

Question 6

Children perceive ________ to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to ________ for models of acceptable consumption behavior.

Accepted Answer

A)  their families; their friends 
B)  their friends; media 
C)  media; their friends 
D)  media; their families 
E)  their friends; their families 
A)  their families; their friends 
B)  their friends; media 
C)  media; their friends 
D)  media; their families 
E)  their friends; their families

Question 7

The ________ stage of the basic family unit occurs with the death of one spouse.

Accepted Answer

A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution 
A)  bachelorhood 
B)  honeymooner 
C)  parenthood 
D)  postparenthood 
E)  dissolution

Question 8

The four parental styles are classified across two dimensions: permissive vs. restrictive and very nurturing vs. non-nurturing.

Accepted Answer

A) True 
 B)False

Question 9

In an example of ________, many predict that today's youngest generation, the Eco Boomers, will experience lower living standards than their parents.

Accepted Answer

A)  upward mobility 
B)  conspicuous consumption 
C)  downward mobility 
D)  symbolic consumption 
E)  reverse stratification 
A)  upward mobility 
B)  conspicuous consumption 
C)  downward mobility 
D)  symbolic consumption 
E)  reverse stratification

Question 10

The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.

Accepted Answer

A)  downward mobility 
B)  conspicuous consumption 
C)  downward comparison 
D)  power 
E)  upward mobility 
A)  downward mobility 
B)  conspicuous consumption 
C)  downward comparison 
D)  power 
E)  upward mobility

Question 11

Chris does not have the money to indulge her children's requests. She is very price and value conscious. She views her life negatively. When characterizing mothers' socialization-related attitudes, Chris would be categorized as a ________.

Accepted Answer

A)  Struggler 
B)  Nurturer 
C)  Protector 
D)  Balancer 
E)  Stoic 
A)  Struggler 
B)  Nurturer 
C)  Protector 
D)  Balancer 
E)  Stoic

Question 12

Josie is culturally and socially isolated. She views herself as a caretaker and homemaker. She loves her children, but feels emotionally distanced from them. She deliberates regarding purchases. When characterizing mothers' socialization-related attitudes, Josie would be categorized as a ________.

Accepted Answer

A)  Struggler 
B)  Nurturer 
C)  Protector 
D)  Balancer 
E)  Stoic 
A)  Struggler 
B)  Nurturer 
C)  Protector 
D)  Balancer 
E)  Stoic

Question 13

Billy tries to convince his mother to buy him a new set of markers by suggesting that he will be good and clean his room if she purchases the markers for him. This is an example of which of the following tactics used by children to influence their parents?

Accepted Answer

A)  inspirational appeal 
B)  coalition tactic 
C)  consultation tactic 
D)  exchange tactic 
E)  rational persuasion 
A)  inspirational appeal 
B)  coalition tactic 
C)  consultation tactic 
D)  exchange tactic 
E)  rational persuasion

Question 14

Occupation, amount of income, and education are typical variables used as ________ measures of social class.

Accepted Answer

A)  subjective 
B)  consumption 
C)  reputational 
D)  status 
E)  objective 
A)  subjective 
B)  consumption 
C)  reputational 
D)  status 
E)  objective

Question 15

Which of the following class strata view work as means to "buy" enjoyment?

Accepted Answer

A)  lower-upper class 
B)  upper-middle class 
C)  lower-middle class 
D)  upper-lower class 
E)  lower-lower class 
A)  lower-upper class 
B)  upper-middle class 
C)  lower-middle class 
D)  upper-lower class 
E)  lower-lower class

Question 16

The ________ consists of giving respondents index cards with about 100 or so jobs listed on them and asking them to arrange the cards from the most to the least prestigious.

Accepted Answer

A)  ladder of conspicuous consumption 
B)  ladder of social ranking 
C)  occupational prestige scale 
D)  collective will scale 
E)  social-class consciousness scale 
A)  ladder of conspicuous consumption 
B)  ladder of social ranking 
C)  occupational prestige scale 
D)  collective will scale 
E)  social-class consciousness scale

Question 17

What is the difference between subjective and objective measures of social class? Explain how each is used.

Accepted Answer

Subjective measures consist of asking pe

Question 18

________ parents are very nurturing but very restrictive in respect to consumer socialization.

Accepted Answer

A)  Rigid 
B)  Indulgent 
C)  Neglecting 
D)  Authoritative 
E)  Authoritarian 
A)  Rigid 
B)  Indulgent 
C)  Neglecting 
D)  Authoritative 
E)  Authoritarian

Question 19

Streamline Luggage Company markets its roll-aboard suitcases to international executives and businesspeople that travel regularly. This is an example of segmentation based on ________.

Accepted Answer

A)  education 
B)  occupation 
C)  conspicuous consumption 
D)  income 
E)  prestige 
A)  education 
B)  occupation 
C)  conspicuous consumption 
D)  income 
E)  prestige

Question 20

Downscale consumers are more brand loyal than upscale consumers because ________.

Accepted Answer

A)  they have found the brand that satisfies their needs the best 
B)  upscale consumers are never satisfied 
C)  they cannot afford to make mistakes by switching to unfamiliar brands 
D)  they have loyalty towards companies that target them specifically 
E)  intergenerational brand transfer is more prevalent in these households 
A)  they have found the brand that satisfies their needs the best 
B)  upscale consumers are never satisfied 
C)  they cannot afford to make mistakes by switching to unfamiliar brands 
D)  they have loyalty towards companies that target them specifically 
E)  intergenerational brand transfer is more prevalent in these households

During the ________ stage of the traditional family life cycle, married couples tend to be most comfortable financially.

Why are mothers generally stronger consumer socialization agents than their husbands?

Social comparison theory suggests that ________.

Which group is most likely to consume healthy food items and avoid convenience foods?

Children perceive to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to for models of acceptable consumption behavior.

The ________ stage of the basic family unit occurs with the death of one spouse.

The four parental styles are classified across two dimensions: permissive vs. restrictive and very nurturing vs. non-nurturing.

In an example of ________, many predict that today's youngest generation, the Eco Boomers, will experience lower living standards than their parents.

The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.

Chris does not have the money to indulge her children's requests. She is very price and value conscious. She views her life negatively. When characterizing mothers' socialization-related attitudes, Chris would be categorized as a ________.

Josie is culturally and socially isolated. She views herself as a caretaker and homemaker. She loves her children, but feels emotionally distanced from them. She deliberates regarding purchases. When characterizing mothers' socialization-related attitudes, Josie would be categorized as a ________.

Billy tries to convince his mother to buy him a new set of markers by suggesting that he will be good and clean his room if she purchases the markers for him. This is an example of which of the following tactics used by children to influence their parents?

Occupation, amount of income, and education are typical variables used as ________ measures of social class.

Which of the following class strata view work as means to "buy" enjoyment?

The ________ consists of giving respondents index cards with about 100 or so jobs listed on them and asking them to arrange the cards from the most to the least prestigious.

What is the difference between subjective and objective measures of social class? Explain how each is used.

________ parents are very nurturing but very restrictive in respect to consumer socialization.

Streamline Luggage Company markets its roll-aboard suitcases to international executives and businesspeople that travel regularly. This is an example of segmentation based on ________.

Downscale consumers are more brand loyal than upscale consumers because ________.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Exam 10: The Family and Its Social Class Standing

During the ________ stage of the traditional family life cycle, married couples tend to be most comfortable financially.

Why are mothers generally stronger consumer socialization agents than their husbands?

Social comparison theory suggests that ________.

Which group is most likely to consume healthy food items and avoid convenience foods?

Children perceive ________ to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to ________ for models of acceptable consumption behavior.

The ________ stage of the basic family unit occurs with the death of one spouse.

The four parental styles are classified across two dimensions: permissive vs. restrictive and very nurturing vs. non-nurturing.

In an example of ________, many predict that today's youngest generation, the Eco Boomers, will experience lower living standards than their parents.

The classic Horatio Alger tale of a penniless young orphan who managed to achieve great success in business and in life is an example of ________.

Chris does not have the money to indulge her children's requests. She is very price and value conscious. She views her life negatively. When characterizing mothers' socialization-related attitudes, Chris would be categorized as a ________.

Josie is culturally and socially isolated. She views herself as a caretaker and homemaker. She loves her children, but feels emotionally distanced from them. She deliberates regarding purchases. When characterizing mothers' socialization-related attitudes, Josie would be categorized as a ________.

Billy tries to convince his mother to buy him a new set of markers by suggesting that he will be good and clean his room if she purchases the markers for him. This is an example of which of the following tactics used by children to influence their parents?

Occupation, amount of income, and education are typical variables used as ________ measures of social class.

Which of the following class strata view work as means to "buy" enjoyment?

The ________ consists of giving respondents index cards with about 100 or so jobs listed on them and asking them to arrange the cards from the most to the least prestigious.

What is the difference between subjective and objective measures of social class? Explain how each is used.

________ parents are very nurturing but very restrictive in respect to consumer socialization.

Streamline Luggage Company markets its roll-aboard suitcases to international executives and businesspeople that travel regularly. This is an example of segmentation based on ________.

Downscale consumers are more brand loyal than upscale consumers because ________.

Consumer Behavior: Information-Driven Consumer Behavior

Market Segmentation and Real-Time Bidding

Consumer Motivation and Personality

Consumer Perception and Positioning

Consumer Learning

Consumer Attitude Formation and Change

Persuading Customers

From Print and Broadcast to Social Media and Mobile Advertising

Reference Groups and Word-Of-Mouth

Cultures Influence on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumer Decision Making and Diffusion of Innovations

Marketing Ethics and Social Responsibility

Consumer Research

Filters

Children perceive to be a close and reliable source of information, whereas adolescents and teenagers are likely to look to for models of acceptable consumption behavior.