Exam 14: Consumer Decision Making and Diffusion of Innovations

The ________ process includes three components: input, process, and output.

In high-risk situations, consumers are likely to engage in complex and extensive information search and evaluation.

The number of alternatives available when making a purchase decision does not affect the decision-making process.

Consumers often develop shortcut decision rules to facilitate the decision-making process and to cope with ________.

Kathleen Elizabeth has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.

Chaz is tired of lugging around a digital camera on location site visits as he tries to identify potential retail properties, so he decides to buy a new cell phone with a high quality digital camera. The desire for the new camera was prompted by ________.

________ are consumers who use coupons or sales to decide among brands and products that fall within their evoked set.

In what ways is the traditional adoption process model inadequate in its depiction of the consumer adoption process?

A study of ________ suggests postpurchase dissonance results from unsuccessful prepurchase search.

The consumer's experience with a product plays a major role in the ________ stage of the model of consumer decision making.

Conjunctive, disjunctive, and lexicographic rules are examples of ________.

Within the context of the model of consumer decision making, the marketing mix activities of organizations and non-marketing sociocultural influences are the ________ factors.

Products that are used in private are diffused more easily than products that have a high degree of social visibility.

One of the weaknesses of the innovation adoption process framework is it does not adequately provide for the possibility of evaluation and rejection of a new product or service after each stage.

In cases of ________, consumers have already established the basic criteria for evaluating the product category and the various brands in the category, but have not fully established preferences concerning a select group of brands.

Past experience is considered a(n) ________ source of information.

GIFT MINI CASE: Winston needs to buy his girlfriend, Vanessa, a gift for her birthday. He knows she will expect the "perfect" gift. He feels like boyfriends are "supposed" to get their girlfriends jewelry or perfume. His older sister recommends a necklace or earrings. While he's at the jewelry store, he also buys a watch for himself, rationalizing that he hardly ever buys stuff for himself and he "deserves it." -In the GIFT MINI CASE, when Winston gives Vanessa a gift for her birthday, this is known as ________.

A consumer who selects the product with the highest overall rating when considering all its attributes has used a(n) ________.

In high risk situations, consumers are likely to engage in complex and extensive ________.

Task complexity, information organization, and time constraint are the three major contextual factors in decision tasks.