Exam 11: Cultures Influence on Consumer Behavior

WEDDING MINI CASE: Susan is planning her wedding. Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules. In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE, Susan has chosen to have her wedding dress custom made, in line with the core American value of ________.

WEDDING MINI CASE: Susan is planning her wedding. Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules. In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE, a bridal bouquet would be considered a ritual ________.

Which of the following is NOT a characteristic of field observation?

The enculturation process consists of teaching children and young adults consumption-related values and skills like ________.

________ offer(s) order, direction, and guidance for problem solving by providing tried and true methods of satisfying physiological, personal, and social needs.

Every day when John leaves for work, he walks around the car to check the tires, pats the hood, then gets in the car and starts the ignition. This constitutes a ritual.

How do the American values of achievement and success influence consumption? Give an example.

Cards, presents, cakes, and candles are ________ for birthday rituals.

When marketers plan to sell their products in foreign or multinational markets, they must go through a process of ________ in order to ensure that their products and marketing messages are suitable for the foreign culture.

We learn cultural norms and customs mostly from family and peers and begin to understand that some behaviors are appropriate and others not at a very young age.

WEDDING MINI CASE: Susan is planning her wedding. Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules. In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her. -In the WEDDING MINI CASE, the wedding is considered a ________.

Enculturation is the learning of a new or foreign culture.

In terms of consumer behavior, an appeal to ________ frequently takes the form of reinforcing the consumer's sense of identity with products or services that both reflect and emphasize that identity.

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar. -In the SOUP MINI CASE, White Mountain offers a variety of types of soup in order to appeal to which of the following American core values?

When automobile makers started producing more environmentally sound cars to minimize the dire consequences of emissions on our planet and its inhabitants, they were engaged in ________.

Verve shampoo has come out with a new hair-care product that is a shampoo and conditioner in one, so consumers can wash and condition their hair in one easy step. This product appeals to Americans' value of ________.

For most Americans, ________ signify the attainment of "the good life," which includes a new car, a dishwasher, a hot tub and a variety of convenience and pleasure-providing goods and services.

Towels, exercise clothes, water, and portable music players are ________ for going to the gym.

Culture gradually but continually evolves to meet the needs of society.

How does marketing influence cultural learning?