Exam 5: Strategies in Action

Procter & Gamble's (P&G) sale of many of its brands in order to focus on its core brands is an example of which type of strategy?

An acquisition occurs when a large organization purchases a smaller one or vice versa.

Public enterprises generally cannot diversify into unrelated businesses or merge with other firms.

Limited availability of quality distributors is a reason why competitive advantage could result from forward integration.

Financial objectives involve all of the following EXCEPT

When the correlation between dollar sales and dollar marketing expenditures has historically been low, market penetration is an appropriate strategy.

A cost leadership strategy can be especially effective when most buyers use the product in the same ways.

"If it ain't broke, don't fix it" refers to managing by crisis.

If a merger or acquisition is not desired by both parties, it is called a ________

Company websites that sell products they produce directly to consumers are examples of which type of strategy?

Which strategy is effective when new, but related, products could be offered at highly competitive prices?

Which of the following is NOT a reason joint ventures fail?

Product development is a strategy that seeks increased sales by improving or modifying present products or services.

A low-cost focus strategy can be especially attractive when the target market niche is small.

List three guidelines for when horizontal integration would be a particularly good strategy to pursue.

Backward integration is effective in all of these cases EXCEPT

When firms build from within, it is sometimes called ________ growth.

Which strategy seeks to increase market share for present products or services in present markets through greater marketing efforts?

When a domestic company first begins to export to India, it is an example of

A pasta manufacturer's purchase of some pet food brands is an example of