Exam 10: Marketing: Providing Value to Customers

The key to persuading customers to buy your products is delivering _____.

Sales in the "maturity" stage are still growing,but at a decreasing rate.Consequently,the company will stay in this stage for only a short time.

If a customer pays $40 for a shirt that's been marked up 100 percent over cost,what price did the retailer pay for it?

Among Americans born in the last 70 years,marketers ascribe such characteristics as "individuality,tolerance,and self-absorption" to _____.

Which promotional tool would be most appropriate for each of these businesses: RE/MAX home sales;joint give-away of iTunes products by Apple and Starbucks;manufacturer of Tickle Me Elmo doll,which was played with on Rosie O'Donnell's TV talk show;manufacturer of Campbell's Soup.

The dairy industry still uses cow’s milk as the base for its varied products. Over time, however, competition from other types of milk has forced changes in the traditional American taste for milk, ice cream, cheese, cottage cheese, yogurt, frozen yogurt, and sherbet. Currently, for example, soy milk and other related items are making inroads in this traditional market. -Buttermilk,for which today's younger market has a strong distaste,is in the _____ stage of the product life cycle.

A little ____-say,getting a product mentioned in a newspaper or on TV-can often generate more customer interest than a costly ad.

In addition to making old products obsolete,technological advances:

Advantages to companies of using social media marketing include savings of time.

Advertising on TV is a form of permission marketing.

To prevent other companies from coming out with their own "Robosapiens" its manufacturer took out a patent on the name "Robosapien".

The effect of inflation on interest rates is usually to _____

Though once extremely important,the Baby Boomers generation is now declining as a major marketing force.

Supply chain management is the process of integrating all the activities entailed by the supply chain.

The real beneficiary from an efficiently run supply chain is the customer.

If you are considering buying a new bike,your first step in the buying process is to search for information on various brands of bicycles.

Psychographic segmentation classifies consumers on the basis of individual lifestyles as they're reflected in people's interests,activities,attitudes and values.

The extensive ad campaign to introduce Robosapien to the market included having actors dressed in six-foot costumes roam the streets of Manhattan.

Your choice of where you advertise depends on only one factor: your product.

PepsiCo announced it would not show a television commercial during a Super Bowl game because_____