Exam 11: Operating in a Digital Marketing and Social Networking

What should organizations do with Big Data?

When Mark Zuckerberg (founder of Facebook) tried the Oculus Rift designed by Palmer Luckey, he was convinced that the virtual reality headset was “the future.” He was wearing the headset in a FaceBook office, but he felt as if he was in another universe. He imagined that he was in an abandoned castle in the mountains with snowflakes falling on him. He turned his head and found himself staring at an ugly human or animal figure sprouting lava. His comment was, “Wow, that was pretty awesome.” -Which of the following is not true of Palmer Luckey?

A study by the Pew Research Center found that 8 out of 10 Americans do at least some online shopping.

Upstanders,a Starbuck's content marketing campaign,is a collection of ten short stories about ordinary people enjoying Starbuck's products.

Which of the following about apps is not true?

The practice of using dynamic pricing was started in the 1980’s by American Airlines as an effort to compete with a now out-of-business discounter airline, People’s Express. Dynamic pricing then moved to other industries, including hotels and car rental companies, but only became popular when e-commerce arrived. You are a consultant to a number of different organizations that use dynamic pricing, including American Airlines, St. Louis Cardinals, Coca Cola, and Marriott International. You are advising your clients of the use of dynamic pricing. Here are some questions that they have raised: -Dynamic pricing is used in all of the following industries except ________.

Brick and Mortar stores do not use Big Data.

Digital marketing uses digital technology to sell products.Which of the following is not an advantage of digital ads from the viewpoint of the seller?

A company using cost-based pricing determines the cost of making a product and then sets a price by adding a profit to the cost.

Which of following is true about Palmer Luckey?

When Mark Zuckerberg (founder of Facebook) tried the Oculus Rift designed by Palmer Luckey, he was convinced that the virtual reality headset was “the future.” He was wearing the headset in a FaceBook office, but he felt as if he was in another universe. He imagined that he was in an abandoned castle in the mountains with snowflakes falling on him. He turned his head and found himself staring at an ugly human or animal figure sprouting lava. His comment was, “Wow, that was pretty awesome.” -How much did Mark Zuckerberg (founder of Facebook)pay for Oculus?

The right to privacy lets individuals decide who should have access to their personal information.

Palmer Luckey's backers were early adopters who enjoyed becoming part of the development process.

The Chatbooks' campaign was not designed to build brand awareness,but rather to entertain.

Which of the following is an advantage of setting up an online store (rather than a brick-and-mortar store)________

Over time,artificial intelligence will be used to set room prices in large hotel chains,such as Marriott hotels and resorts.

What is true about Amazon Prime Air?

Big data allows companies to overcome all of their marketing challenges.

Wireless technologies and cloud computing are improving supply chain management.

Amazon's has more than 70% of the online sales in the U.S.